- Brandweek Staff

NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev, which purchased the brewer for $52 billion.

The new company, Anheuser-Busch InBev, has appointed Keith Levy vp, marketing to lead brand management, consumer strategies, creative development, media, sports and entertainment sponsorships and activation. Levy, who joined A-B in 1987, was previously vp, brand management.

David English will continue to serve as vp, general manager of the non-alcohol beverages unit -- a position he held since March. English also had a variety of marketing roles at A-B, per the company. Prior to joining A-B, he was responsible for brand management/marketing at Seven­Up Co.

Other executive appointments include:

• Anthony Short, vp, business and wholesaler development
• Marie Carroll, vp, commercial planning and performance management
• Evan Athanas continues to serve as vp of sales
• Bob Lachky continues as chief creative officer

Prior to completing the merger, A-B last month launched a $50 million campaign for Bud Light, accompanied by the tagline: "The difference is drinkability." TV spots, via Havas' Euro RSCG, Chicago, broke during college football telecasts.

While A-B said the new work was not a direct response to competing brands, it was meant to disprove the theory that all light beers taste the same.