LAS VEGAS CLM BBDO in Boulogne-Billancourt, France, won a Grand Clio for an Alka-Seltzer print effort here at Tuesday's Communications Awards presentation at the 50th annual CLIO Awards.

For the first time, prizes were awarded for strategic communications/public relations campaigns. The inaugural gold CLIOs in PR were won by Edelman, Chicago, for Brita, and Ketchum, San Francisco, for Haagen-Dazs.

The Communications prizes recognize excellence in print, direct mail, radio, poster and billboard media.

In honor of the CLIOs' 50th anniversary, the three-day CLIO Festival features decade-themed awards shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The awards show also featured a musical performance by American singer/songwriter Spencer Day and the presentation of an honorary CLIO to Matthew Weiner, winner of four Emmy Awards and executive producer and creator of AMC's period ad-agency drama Mad Men. Weiner was recognized for his powerful storytelling abilities. The ceremony was held at The New Joint in the Hard Rock Hotel & Casino.

The evening's list of Grand and Gold CLIO winners were as follows:

PRINT, 77 CLIOs: 1 Grand, 12 Gold, 22 Silver, 42 Bronze

Grand and Gold CLIOS:

• CLM BBDO, Boulogne-Billancourt, France, Pharmaceuticals, Dissolve Your Problems "Bear, Paparazzi, Magician, Prison" for Alka-Seltzer (Grand CLIO winner in medium).
• Abbott Mead Vickers BBDO, London, Corporate/Institutional, "Inner Child" for Museum of Childhood.
• AlmapBBDO, São Paulo, Brazil, Automotive, Volkswagen Customized Trucks "Volkswagen Customized Trucks - Beer Box, Volkswagen Customized Trucks - Fruit Box, Volkswagen Customized Trucks - Milk Box, Volkswagen Customized Trucks - Egg Box" for Volkswagen Trucks.
• BBDO, Kuala Lumpur, Malaysia, Automotive, Two Worlds    "Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile" for Jeep.
• Clemenger BBDO, Wellington, New Zealand, Public Service, Crashed Beds "Bridge, Tree, Creek" for Driver Fatigue.
• Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, "Children - Tree" for Hospital Alemán - Kinder Plan.
• Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, "Chicken, Fish, Lobster" for WMF.
• McCann Erickson, Madrid, Spain, Public Service, "Woman Shoe" for Greenpeace.
• Miami Ad School Europe (Student - Sandra Nicolas), Hamburg, Germany, Student, Inspired by Life "Porridge, Brother, Aunt" for Ikea.
• Saatchi & Saatchi Worldwide, Petaling Jaya, Malaysia, Public Service, "Stop" for Guinness.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Black "Mir Black - Spider, Mir Black - Arms" for Henkel.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Laine "Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4" for Henkel.


DIRECT MAIL, 13 CLIOs: 2 Gold, 4 Silver, 7 Bronze

Gold CLIOs:

• Lowe Limited, Bangkok, Thailand, Dimensional, "Torture Test" for Breeze Excel Washing Detergent.
• Philipp und Keuntje GmbH, Hamburg, Germany, Collateral, "Balloon" for Chubb Nord-Alarm Security Systems Company

COMPLETE CLIO AWARDS COVERAGE


RADIO, 23 CLIOs: 6 Gold, 6 Silver, 11 Bronze

Gold CLIOs:

• DDB, Chicago, Beverages/Alcoholic, Real Men of Genius "Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker" for Anheuser-Busch.
• Grey, Melbourne, Australia, Public Service, Pictures of You, "Anne, George, Martin" for Anti-Speed Message.
• Grey South Africa, Sandton, Public Service, "Shark Attack" for Shark Life.
• Grupo Gallegos, Long Beach, Calif., Media, Subtitles "Epic, Robinson, Horror" for Comcast CableLatino.
• Network BBDO, Johannesburg, South Africa, Travel/Tourism, Plain Insanity "Ferret, Dancer, Dog" for Virgin Atlantic Airlines - Upper Class Suites.
• Saatchi & Saatchi, New York, Business Equipment/Services, Compression Radio     "Soap Opera Romance, Eating Candy, Calling Tech Support" for StuffIt Deluxe.


POSTERS, 42 CLIOs: 6 Gold, 17 Silver, 19 Bronze

Gold CLIOs:

• Abbott Mead Vickers BBDO, London, Corporate/Institutional, "Inner Child" for Museum of Childhood.
• BBDO Malaysia, Kuala Lumpur, Malaysia, Automotive, Two Worlds "Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile" for Jeep.
• Big Ant International, New York, Public Service, "What Goes Around Comes Around" for Global Coalition for Peace.
• Contract Advertising India Pvt. Ltd., Mumbai, India, Public Service, "Family Name" for Aadhar Association.   
• Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, Children "Tree, Cookie, Stairs" for Hospital Alemán - Kinder Plan.   
• KNARF (Students - Annie Chiu, Anna Echiverri), New York, Student, "Subway Bench" for Victoria's Secret.


BILLBOARD, 20 CLIOs: 2 Gold, 7 Silver, 11 Bronze

Gold CLIOs:

• DDB, London, Media, "Global Downturn" for Financial Times.
• Leo Burnett, Toronto, Beverages/Alcoholic, "Share Our Billboard Campaign" for James Ready.
 

STRATEGIC COMMUNICATIONS/PR, 9 CLIOs: 2 Gold, 4 Silver, 3 Bronze

• Edelman, Chicago, Consumer, "FilterForGood: Better Water, Less Waste" for Brita.
• Ketchum, San Francisco, Consumer, "Haagen-Dazs loves Honey Bees: Let's Lick This Problem" for Haagen-Dazs.

The CLIO Awards are produced by Nielsen Business Media, part of the Nielsen Co., as is Adweek.

To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, visit www.clioawards.com.


COMPLETE CLIO '09 COVERAGE:

"Nielsen Launches CLIO Healthcare Awards"

"CLIO to Honor Dan Wieden"

"CLIO to Honor Mark Cuban"

"CLIO to Honor Manilow, 'Mad Men' Creator"

"CLIO Taps Jurists, Adds PR Category"

Follow the CLIO conversation on TweetFreak.