- Adweek Staff

MJZ once again topped the list of production companies honored at the 19th annual AICP Show, the Art and Technique of the American Commercial, presented by the Association of Independent Commercial Producers. MJZ received 12 honors.

The show, chaired by T.K. Knowles, managing partner and executive producer at Bob Industries, debuts tonight at the Museum of Modern Art (MoMA) in New York.

Nearly 2,000 members of the advertising and production industry will gather to view the show, a compendium of the best commercials of the year. Following its premiere at MoMA, the show will tour museums and cultural institutions around the country and abroad.

This year's honorees -- along with the entire show archive -- are available for viewing at www.aicpshow.com.

Each category of the show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces best in show. Old Spice's "The Man Your Man Can Smell Like," directed by Tom Kuntz of MJZ, was honored for Advertising Excellence/Single Commercial. This year, there was no honoree in the Advertising Excellence/Campaign category.

Show highlights include:

• MJZ topped the list with 12 honors.

• Biscuit Filmworks and @radical.media were next with five honors each. 

• Anonymous Content and Smuggler both received four honors each. 

• The Sweet Shop and O Positive received three honors each.
 
• Rupert Sanders of MJZ and Noam Murro of Biscuit Filmworks were the most honored directors in the show, with five honors each.

• On the agency front, Wieden + Kennedy, Portland, Ore., led the pack with 14 honors. 

• BBDO, New York, was singled out for six honors. 

• Euro RSCG, New York, TBWA/Chiat/Day, New York, and TAG, San Francisco, were each honored four times.


NEXT AWARDS ARE BESTOWED

Also today, the winners of the 2010 Next Awards were revealed. The Next Awards recognize the best in marketing communications across all channels featuring moving image media.

• The Integrated Campaign winners include: HBO's "Imagine Integrated Campaign," by BBDO, New York, directed by Noam Murro of Biscuit Filmworks; Gatorade's "Replay," via TBWA/Chiat/Day, Los Angeles, directed by Kris Belman and Scott Balcerek of Caviar; and Nike Livestrong Foundation's "Livestrong Integrated Campaign" by Wieden + Kennedy, Portland, Ore. Audience Choice winner: Gatorade's "Replay."

• The winners for Viral/Web Film are: Google's "Chrome," by BBH, New York, and directed by Aaron Duffy, with production by 1st Ave Machine; Give It A Ponder's "Unicorn," via Y New York, and directed by Ulf Johnansson of Smith Jones Films; and OK Go's "This Too Shall Pass," directed by James Frost of Zoo Films. The Audience Choice winner for Viral/Web Film: OK Go's "This Too Shall Pass."

• Winning in the Experiential category are: HBO's Cube Film Installation (pictured), by BBDO, and directed by Murro of Biscuit Filmworks; ESPN Monday Night Football's "Interactive Storefronts" via Wieden + Kennedy, New York, with interactive production by Brand New School; and Nike Livestrong Foundation's "Chalkbot." The Audience Choice winner was: Nike Livestrong Foundation's "Chalkbot."

• For Website/Microsite, the winners include: HBO's www.hboimagine.com, by BBDO and The Barbarian Group, and directed by Murro of Biscuit; Cold War Kids Interactive Music Video "I've Seen Enough," directed by Sam Jones of Tool of North America; and John F. Kennedy Presidential Library Museum's "We Choose the Moon," via The Martin Agency. The Audience Choice winner is: John F. Kennedy Presidential Library Museum's "We Choose the Moon."

• The winners of Product Integration are: Nike Livestrong Foundation's "Chalkbot," by Wieden + Kennedy, Portland, Ore.; Macy's "Yes, Virginia," via JWT, New York, directed by Peter Circuitt of The Ebeling Group; and Toohey's Extra Dry "6 Beers of Separation," directed by Zack Merck of @radical.media. The Audience Choice winner is: Nike Livestrong Foundation's "Chalkbot."

During the Next Awards presentation, the Integrated Campaign winners presented case studies, explaining the creative execution and strategy behind each winning piece. Seven short films presenting the judges thoughts on the categories and the work they judged premiered; Sorrel Ahlfeld directed each piece.