Creative Thinkers
ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models
Agencies reported that fixed pricing was the most popular model of compensation, followed by hourly rate fees.
Marketing to the Next Generation Can’t Wait
Agency Croud is working to help brands reach Gen Z and Gen Alpha.
Indie Design and Branding Agency Pearlfisher Names First Global CEO
Design veteran Jason Brown will shape the agency's long-term growth plans.
CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
Creative and design agency CBX's Rick Barrack is driven by excellence.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
Making People Feel Special Is What Fri Forjindam Does Best
In addition to chief development officer of Mycotoo, she has another title: vibe curator.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
Red Antler Names Kiser Barnes Partner and CCO to Grow at Scale
Kiser Barnes will strengthen Red Antler with his brand experience and design.
With Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries of the Kids Category
The children’s apparel brand looks to appeal to the next generation of parents.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Mark Penn's plans on M&A, European growth and AI.
Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the charcoal briquette becomes the first brand mascot in The Habit Burger Grill's 55-year history.
AKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues Efficiencies Drive
The move could affect 11 of 225 employees across the impacted locations.
The 10-Year Tension: Women Need More Time, Not More Balance
Flexibility alone can’t solve women's physiological limitations and society’s expectations. Ad agencies have the ability to level the playing field.
Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes
A deck obtained by Adweek has detailed plans and prices of sponsorships.
McKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian
Cheil North America is looking to better integrate its services.
