- Mark Dolliver

NEW YORK Not only are social networking site users less than thrilled about seeing ads, it turns out that  corporate chief marketing officers share that lack of interest, judging from the results of a survey released yesterday.

Conducted late last month for Epsilon by GfK Roper Public Affairs and Media, the online poll quizzed CMOs of consumer and business-to-business brands with revenues ranging from $250 million to $10 billion. More than half of the 180 respondents said they're "not too interested" (22 percent) or "not interested at all" (33 percent) in using Facebook and MySpace as part of their marketing strategy.

"Internet forums (52 percent), webcasts and podcasts (47 percent), e-mail (47 percent), blogs (37 percent) and webinars (52 percent) outscored Facebook and MySpace (35 percent) in terms of being social media elements that marketing executives said they are very interested or somewhat interested in using," according to Epsilon's summary of the findings.

The same survey found 70 percent of the marketing executives expecting to decrease their ad expenditures in 2009. Among those expecting reductions in their budgets, e-mail marketing is the area in which they're least likely to make cuts.