- Adweek Staff

Learning Curve Brands has hired Havas-owned Euro RSCG in Chicago following a review, the agency said.

The shop is now tasked with developing an integrated campaign for the company's The First Years brand of mom, infant and toddler merchandise.
 
"Euro's strategic and creative thinking will help us best demonstrate how we truly put mom at the center of all of our product development," said Jamie Kieffer, client svp, marketing, in a statement. "Their unified model will definitely help us effectively build interest and preference for The First Years brand. We look forward to working with them."

Added Jamie King, president of the shop's Chicago office: "The first years are indeed some of the most wonderful years in a family's life, and we look forward to helping this brand realize its full emotional and economic value."

No budget was disclosed, but client ad spending has been in the $1-2 million range in recent years, per Nielsen.