|
News > Account Activity
Finalists Emerge for VW DirectNov 19, 2009  Three agencies
are preparing for final presentations in a review of direct
marketing duties on Volkswagen of America's advertising
account.Sources identified the finalists as Interpublic Group's Draftfcb in Chicago, WPP Group's G2 in New York and independent Harte-Hanks Direct in Yardley, Penn. Account revenue is estimated at more than $3 million. Final pitches are slated for early December, with a decision expected shortly thereafter. The agencies either declined to comment or could not be reached. MDC Partners' Crispin Porter + Bogusky in Miami handled VW's direct marketing chores in the past. The Herndon, Va.-based client confirmed the review and the number of finalists but declined to comment further. The review comes on the heels of a review for lead creative duties won by Interpublic's Deutsch/LA in Marina del Rey, Calif. The other contenders for that account -- with estimated revenue of more than $15 million -- were Omnicom Group units DDB in New York and Goodby, Silverstein & Partners in San Francisco and independent Wieden + Kennedy in Portland, Ore. Roth Associates in New York helped manage the lead creative agency search. Media duties remained at WPP's MediaCom in New York. Finalists Emerge for VW DirectNov 19, 2009 Three agencies are preparing for final presentations in a review of direct marketing duties on Volkswagen of America's advertising account.Sources identified the finalists as Interpublic Group's Draftfcb in Chicago, WPP Group's G2 in New York and independent Harte-Hanks Direct in Yardley, Penn. Account revenue is estimated at more than $3 million. Final pitches are slated for early December, with a decision expected shortly thereafter. The agencies either declined to comment or could not be reached. MDC Partners' Crispin Porter + Bogusky in Miami handled VW's direct marketing chores in the past. The Herndon, Va.-based client confirmed the review and the number of finalists but declined to comment further. The review comes on the heels of a review for lead creative duties won by Interpublic's Deutsch/LA in Marina del Rey, Calif. The other contenders for that account -- with estimated revenue of more than $15 million -- were Omnicom Group units DDB in New York and Goodby, Silverstein & Partners in San Francisco and independent Wieden + Kennedy in Portland, Ore. Roth Associates in New York helped manage the lead creative agency search. Media duties remained at WPP's MediaCom in New York.
Other Account Activity News
|
|||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
Share on LinkedIn
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
News
Yahoo Buys Citizen Sports
March 17, 2010
Yahoo has acquired Citizen Sports, which builds sport-related apps for mobile devices like the iPhone and social nets like Facebook. Read Full Article
ADVERTISEMENT
Community
Old Is the New Young
Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.
Read Full ArticleMore Guest Columnists
Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
Read Full ArticleMore Guest Columnists
ADVERTISING LAW AND PUBLIC POLICY
A conference produced by the Association of National Advertisers.
March 17, 2010 - March 18, 2010
Park Hyatt, Washington, D.C.
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
