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News > Account Activity
AuditStar Guides BMW's Media ReviewThe automaker spends $155 million annually on adsOct 13, 2008  Manuel Reyes of AuditStar partner Cortex Consulting Group in Ocala, Fla., is overseeing the review process in the U.S., BMW said. The media review, as well as a procurement-driven consolidation of BMW's estimated $80 million regional creative -- now being contended between Publicis in New York and Dallas as well as WPP Group's Grey West, San Francisco -- are expected to conclude by the end of November. Woodcliff Lake, N.J.-based BMW spent $155 million advertising in 2007. Sales were down 30 percent in September and 10 percent on the year to 196,000 units, per Car Concepts. AuditStar Guides BMW's Media ReviewThe automaker spends $155 million annually on adsOct 13, 2008
Manuel Reyes of AuditStar partner Cortex Consulting Group in Ocala, Fla., is overseeing the review process in the U.S., BMW said. The media review, as well as a procurement-driven consolidation of BMW's estimated $80 million regional creative -- now being contended between Publicis in New York and Dallas as well as WPP Group's Grey West, San Francisco -- are expected to conclude by the end of November. Woodcliff Lake, N.J.-based BMW spent $155 million advertising in 2007. Sales were down 30 percent in September and 10 percent on the year to 196,000 units, per Car Concepts.
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