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News > Account Activity
Edward Jones Mulls TrioFinancial advisory firm spends $35 million annually on adsOct 10, 2008  Edward Jones will choose by year's end. Incumbent MDC Partners' Kirshenbaum Bond + Partners in New York is defending. Kirshenbaum won the business in 2004. SRI confirmed that the other two finalists are independent Cramer-Krasselt, Chicago, and Interpublic Group's TM Advertising, Dallas. According to sources, both Omnicom's GSD&M Idea acity, Austin, Texas, and IPG's Carmichael Lynch, Minneapolis, advanced from earlier rounds then withdrew. All the agencies declined comment or couldn't be reached. Finals are scheduled for mid-November, with a decision by the end of the year. The St. Louis-based client, an apparent survivor in the troubled financial-services category, spent $35 million in measured media last year, and $25 million through July 2008, per Nielsen Monitor-Plus. Edward Jones Mulls TrioFinancial advisory firm spends $35 million annually on adsOct 10, 2008 Edward Jones will choose by year's end. Incumbent MDC Partners' Kirshenbaum Bond + Partners in New York is defending. Kirshenbaum won the business in 2004. SRI confirmed that the other two finalists are independent Cramer-Krasselt, Chicago, and Interpublic Group's TM Advertising, Dallas. According to sources, both Omnicom's GSD&M Idea acity, Austin, Texas, and IPG's Carmichael Lynch, Minneapolis, advanced from earlier rounds then withdrew. All the agencies declined comment or couldn't be reached. Finals are scheduled for mid-November, with a decision by the end of the year. The St. Louis-based client, an apparent survivor in the troubled financial-services category, spent $35 million in measured media last year, and $25 million through July 2008, per Nielsen Monitor-Plus.
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