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News > Account Activity
Cadillac Eyes 3 FinalistsThe winner will succeed Modernista! on the accountNov 18, 2009  General Motors' Cadillac has
narrowed its search for a new lead creative agency to three
finalists: Bartle Bogle Hegarty, The Martin Agency and Publicis,
confirmed Ark Advisors, the consultancy managing the search.Publicis, a Publicis Groupe shop, is pitching out of its New York office, as is BBH, which is 49 percent owned by Publicis Groupe. Interpublic Group's Martin is based in Richmond, Va. The shops will be briefed this week at Cadillac's headquarters, according to Ark in New York. Final presentations are slated for early January. The cut came after client executives visited six shops. Not advancing were Interpublic's Gotham in New York, independent McKinney in Durham, N.C., and Omnicom Group's DDB in Chicago. Major media spending on the brand totaled nearly $240 million last year and more than $80 million in the first eight months of 2008, according to Nielsen. Those figures don't include online spending. The incumbent, independent Modernista! in Boston, is not defending. Cadillac Eyes 3 FinalistsThe winner will succeed Modernista! on the accountNov 18, 2009 General Motors' Cadillac has narrowed its search for a new lead creative agency to three finalists: Bartle Bogle Hegarty, The Martin Agency and Publicis, confirmed Ark Advisors, the consultancy managing the search.Publicis, a Publicis Groupe shop, is pitching out of its New York office, as is BBH, which is 49 percent owned by Publicis Groupe. Interpublic Group's Martin is based in Richmond, Va. The shops will be briefed this week at Cadillac's headquarters, according to Ark in New York. Final presentations are slated for early January. The cut came after client executives visited six shops. Not advancing were Interpublic's Gotham in New York, independent McKinney in Durham, N.C., and Omnicom Group's DDB in Chicago. Major media spending on the brand totaled nearly $240 million last year and more than $80 million in the first eight months of 2008, according to Nielsen. Those figures don't include online spending. The incumbent, independent Modernista! in Boston, is not defending.
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