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News > Account Activity
Michelin Seeks New Shop for Consumer BizThe client spends $45 million annually in traditional measured mediaMay 15, 2008  Michelin is parting with C-E after seven years. The company spends about $45 million annually in traditional measured media, per Nielsen Monitor-Plus. A representative at the Greenville, S.C.-based client declined to say whether the account would be reassigned to another agency or go into review. Campbell-Ewald will continue handling Michelin digital projects through the end of the year, the rep added. In a statement the company said that "after much reflection...it has been determined that a new agency partner is required to achieve the brand's ambitions on the strategic and creative fronts." The Warren, Mich.-based agency, which could not be immediately reached for comment, has had the business for seven years. Michelin Seeks New Shop for Consumer BizThe client spends $45 million annually in traditional measured mediaMay 15, 2008 Michelin is parting with C-E after seven years. The company spends about $45 million annually in traditional measured media, per Nielsen Monitor-Plus. A representative at the Greenville, S.C.-based client declined to say whether the account would be reassigned to another agency or go into review. Campbell-Ewald will continue handling Michelin digital projects through the end of the year, the rep added. In a statement the company said that "after much reflection...it has been determined that a new agency partner is required to achieve the brand's ambitions on the strategic and creative fronts." The Warren, Mich.-based agency, which could not be immediately reached for comment, has had the business for seven years.
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