|
News > Account Activity
UM Wins Charles SchwabPHD had handled $100 mil. discount brokerage accountJuly 13, 2009 ![]() Other contenders included Aegis Group's Carat and the incumbent, Omnicom Group-owned PHD. The win is UM's third big score in recent weeks, following its additions of Dyson in May and BMW in June. PHD won planning and buying duties on the account after a consolidation review in 2005. Up to that point, PHD had been the planning incumbent for all of the client's offline advertising and had also managed print and out-of-home media. Pictured: Company namesake Charles Schwab, who has starred in the firm's ads for years, including the current "Talk to Chuck" series. UM Wins Charles SchwabPHD had handled $100 mil. discount brokerage accountJuly 13, 2009
Other contenders included Aegis Group's Carat and the incumbent, Omnicom Group-owned PHD. The win is UM's third big score in recent weeks, following its additions of Dyson in May and BMW in June. PHD won planning and buying duties on the account after a consolidation review in 2005. Up to that point, PHD had been the planning incumbent for all of the client's offline advertising and had also managed print and out-of-home media. Pictured: Company namesake Charles Schwab, who has starred in the firm's ads for years, including the current "Talk to Chuck" series.
Other Account Activity News
|
ADVERTISEMENT ADVERTISEMENT |
||||||||||




Share on LinkedIn






