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News > Account Activity
Nestle Eyes Dailey for Instant BreakfastMarch 19, 2008 LOS ANGELES Nestle is in final talks to shift the ad account of Carnation Instant Breakfast to Interpublic Group's Dailey & Associates following a review, sources said. IPG's McCann Erickson is the incumbent. In addition to McCann and Dailey, both located here, Minneapolis independent Olson also made a final presentation, per sources. (Dailey is also a Nestle roster shop.) Nestle acquired Carnation Instant Breakfast in 1985. Ad spending fell to $5 million last year, after hitting $10 million in 2006, according to Nielsen Monitor-Plus. Sources said the client had briefed shops on plans to elevate spending to $15-20 million. Executives at the client and agencies involved either could not be reached or declined comment. The review followed a July move by Glendale, Calif.-based Nestle to acquire Minneapolis-based Novartis Medical Nutrition, which makes the nutritional drink Boost, a brand handled by Olson. Nestle Eyes Dailey for Instant BreakfastMarch 19, 2008
LOS ANGELES Nestle is in final talks to shift the ad account of Carnation Instant Breakfast to Interpublic Group's Dailey & Associates following a review, sources said. IPG's McCann Erickson is the incumbent.
In addition to McCann and Dailey, both located here, Minneapolis independent Olson also made a final presentation, per sources. (Dailey is also a Nestle roster shop.) Nestle acquired Carnation Instant Breakfast in 1985. Ad spending fell to $5 million last year, after hitting $10 million in 2006, according to Nielsen Monitor-Plus. Sources said the client had briefed shops on plans to elevate spending to $15-20 million. Executives at the client and agencies involved either could not be reached or declined comment. The review followed a July move by Glendale, Calif.-based Nestle to acquire Minneapolis-based Novartis Medical Nutrition, which makes the nutritional drink Boost, a brand handled by Olson.
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