|
News > Account Activity
Deutsch/LA Wins SnappleBrand spent $25 million on ads last yearOct 3, 2008 LOS ANGELES Interpublic Group's Deutsch/LA has won the pitch among roster shops for Snapple brand beverages, according to the client, Dr Pepper Snapple Group. Snapple spent $25 million last year in measured media and $15 million through July 2008, per Nielsen Monitor-Plus. "We're incredibly excited about bringing this brand to icon status," said Mike Sheldon, president of the Marina del Rey, Calif.-based shop. "The work we showed will be talked about for years to come." "We couldn't be happier about furthering our relationship with the Dr Pepper Snapple group beyond the Dr Pepper brand," Sheldon added. Sheldon said the creative would be led by president and CCO Eric Hirshberg and Chris Ribeiro, svp, group creative director. Other roster shops that contended were: MDC Partners' Cliff Freeman and Partners, New York, the incumbent; Laird + Partners, New York; and WPP Group's Y&R, San Francisco. Deutsch/LA Wins SnappleBrand spent $25 million on ads last yearOct 3, 2008
LOS ANGELES Interpublic Group's Deutsch/LA has won the pitch among roster shops for Snapple brand beverages, according to the client, Dr Pepper Snapple Group.
Snapple spent $25 million last year in measured media and $15 million through July 2008, per Nielsen Monitor-Plus. "We're incredibly excited about bringing this brand to icon status," said Mike Sheldon, president of the Marina del Rey, Calif.-based shop. "The work we showed will be talked about for years to come." "We couldn't be happier about furthering our relationship with the Dr Pepper Snapple group beyond the Dr Pepper brand," Sheldon added. Sheldon said the creative would be led by president and CCO Eric Hirshberg and Chris Ribeiro, svp, group creative director. Other roster shops that contended were: MDC Partners' Cliff Freeman and Partners, New York, the incumbent; Laird + Partners, New York; and WPP Group's Y&R, San Francisco.
Other Account Activity News
|
|||||||||||||
Share on LinkedIn
Save
E-mail
Print
Most Popular
RSS
Reprints
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
ADWEEK POLL
News
Opinion: Online Video's Impact Remains Unclear
July 03, 2009
Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street. Read Full Article
ADVERTISEMENT
Community
For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
AdweekMedia Connect
Introducing AdweekMedia Connect , your insider community featuring live chats, discounts, contests and more!
Exclusive Benefits