- Adweek Staff

BOSTON Independent Holland Mark here said it has been tapped by Newton, Mass.-based One2One BodyScapes, a local personal-training and fitness-center franchise, to help build the client's brand and drive franchising opportunities nationwide.

"The product is something that people want. We just need to make sure that they understand how accessible and approachable it is," said Chris Colbert, the agency's CEO.

The client has not made a major branding push in the past and its budget going forward, which was not disclosed, is expected to be modest.

That said, One2One BodyScapes, with its emphasis on health consciousness, fits into the agency's recent efforts to mine clients in the "green" lifestyle space. Gazelle, a company that rewards consumers for properly trading electronic products, hired the shop in May. Indeed, such businesses have generally retained stable profiles during the current recession.

Other agency clients include American Cancer Society, Fidelity Investments, Grill 23, MassMutual, Scholastic and Virgin Money.