- Steve McClellan

Restaurant chain Bob Evans has selected Pittsburgh-based independent shop Brunner for creative and media chores after a review, the client has confirmed.

The chain spent $16 million in measured media in 2008 and $6 million through August of this year, according to Nielsen. Spending is expected to approach $20 million annually going forward, according to sources.

The incumbents on the account were Chicago Creative Partnership and Empower Media. The switch takes effect immediately, per the client.

Commenting on the review, Mary Cusick, svp, restaurant marketing, for Bob Evans, said in a statement: "Brunner brings extensive retail and consumer packaged-goods experience, cutting-edge ideas and a team that promises the Bob Evans brand exciting new opportunities moving forward."

The agency is tasked with expanding the chain's core customer base with an integrated marketing effort. This includes revitalizing the brand's image to appeal to a younger target audience. In addition to rebranding efforts, Brunner will also implement programs for the chain's sibling food products division.
 
"Bob Evans is a company that shares our philosophy of putting people first and establishing industry best practices through quality and innovation," said agency CEO Michael Brunner.  "We look forward to creating a long-lasting partnership as we help Bob Evans build its brand and grow its business."
 
The chain owns and operates approximately 570 full-service outlets in 18 states, primarily in the Midwest, mid-Atlantic and Southeast. The food division produces and distributes pork sausage and other food items under the Bob Evans and Owens brand names.