- Adweek Staff

BOSTON Satuit Technologies, a provider of CRM software that helps companies automate their sales forces and reduce costs, has hired Strategis, an independent shop in Stoughton, Mass., as its first lead agency.

The agency will work with the Norwell, Mass.-based client to develop a brand image that will "reflect not only who the company is today, but also what the company aspires to be in the future," said Strategis founder and president George Irish.

The scope of the work includes presentations, corporate identity materials, trade show booths, marketing support materials, white papers and case studies as well as a print advertising and direct response campaigns.

Strategis was selected based on its overall reputation and past work for various clients; there was no review for the business.

Billings were not disclosed. Given the nature of a the work, a media budget in the $500,000-1 million range is likely.

Other Strategis clients include Dartmouth College, Yankee Spirits, Lombardo's and Catania-Spagna.