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News > Account Activity
Mexico Tourist Board Taps YpartnershipFeb 14, 2008 BOSTON The Mexico Tourist Board has selected Ypartnership in Orlando, Fla., to manage its 2008-09 cooperative advertising program, the agency said today. Projected billings for the assignment will exceed $45 million, according to Ypartnership CEO Peter Yesawich. The shop prevailed following a review; Below the Line, an agency in Mexico City, had previously worked with the client. Other contenders could not be immediately determined. The Mexico Tourist Board is a public-private organization established by the government of Mexico to oversee tourism promotion for the nation. Ypartnership is tasked with guiding all co-op advertising undertaken by the board in the U.S. and Canada supporting Mexico, which is the world's eighth-most visited tourism destination. The work consists mainly of media-buying chores, though adapting some ads for use in domestic markets may also be in the mix. Ypartnership is a travel and leisure industries specialty shop. The firm maintains additional service offices in New York, Los Angeles, Honolulu, Vancouver, London, Mexico City and Zurich. Mexico Tourist Board Taps YpartnershipFeb 14, 2008
BOSTON The Mexico Tourist Board has selected Ypartnership in Orlando, Fla., to manage its 2008-09 cooperative advertising program, the agency said today. Projected billings for the assignment will exceed $45 million, according to Ypartnership CEO Peter Yesawich.
The shop prevailed following a review; Below the Line, an agency in Mexico City, had previously worked with the client. Other contenders could not be immediately determined. The Mexico Tourist Board is a public-private organization established by the government of Mexico to oversee tourism promotion for the nation. Ypartnership is tasked with guiding all co-op advertising undertaken by the board in the U.S. and Canada supporting Mexico, which is the world's eighth-most visited tourism destination. The work consists mainly of media-buying chores, though adapting some ads for use in domestic markets may also be in the mix. Ypartnership is a travel and leisure industries specialty shop. The firm maintains additional service offices in New York, Los Angeles, Honolulu, Vancouver, London, Mexico City and Zurich.
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