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News > Account Activity
Weight Watchers Media in PlayClient spends $70 mil. annually on adsFeb 25, 2010  Weight Watchers has put its $70
million media planning and buying account into review, the client
has confirmed.The incumbent is Mediaedge:cia in New York, a unit of WPP Group. Boston-based consultancy Pile + Co. is handling the search. Pile president Judy Neer confirmed that MEC would not defend. Neer declined to identify any of the contenders, but she did say that the review should be completed by mid-April. Creative, which is not in play, is handled by IPG's McCann Erickson in New York. Recent spots have featured a furry orange creature called Hungry that can help consumers lose weight. Weight Watchers Media in PlayClient spends $70 mil. annually on adsFeb 25, 2010 Weight Watchers has put its $70 million media planning and buying account into review, the client has confirmed.The incumbent is Mediaedge:cia in New York, a unit of WPP Group. Boston-based consultancy Pile + Co. is handling the search. Pile president Judy Neer confirmed that MEC would not defend. Neer declined to identify any of the contenders, but she did say that the review should be completed by mid-April. Creative, which is not in play, is handled by IPG's McCann Erickson in New York. Recent spots have featured a furry orange creature called Hungry that can help consumers lose weight. Other Account Activity News
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Denny's Picks 4 Finalists
July 30, 2010
Restaurant chain Denny's has selected four finalists to compete for creative duties on its nearly $60 million advertising account, the client has confirmed. The shops, identified by Denny's as MDC Partners' Kirshenbaum Bond Senecal + Partners, Omnicom Group's BBDO and Interpublic Group's Gotham and Erwin-Penland, have been briefed and will make final presentations in mid-August. The winner will succeed Omnicom's Goodby, Silverstein & Partners, which has worked for the client since early '09. Read Full Article
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August 03, 2010 - August 03, 2010
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