- Adweek Staff

PHILADLEPHIA LevLane here has been selected by e-mail marketing technology firm AcquireWeb to handle communications chores targeting retailers and franchisers following a review.

The work consists mainly of online communications, trade-show marketing, PR and media outreach. The estimated budget is $500,000-1 million.

"While our technology is firmly rooted in new media, the marketing leaders we want to reach are at home in both new and traditional media," said Al Gadbut, AcquireWeb president, in a statement. "LevLane got how to deliver our core story, whether via social media or newspaper and magazine platforms."

The shop was selected following a review by the Foster City, Calif. 

LevLane also works for regional KFC/Taco Bell franchises, Sunoco, Beneficial Bank, the Philadelphia Recycling Office, Arcadia University and Reliance Standard Life Insurance, among others.