- Steve McClellan

NEW YORK Callaway Golf is eyeing Omnicom Group's OMD for its media chores after a review, according to sources.

Sources said WPP's Mediaedge:cia also contended. The client split with its previous media shop, KSL Media, about two months ago. A KSL rep described the split as "mutual."

The client spent $50 million on ads in 2007, and $30 million through the first five months of 2008, according to Nielsen Monitor-Plus.

OMD referred queries to the client, where a rep said only: "We have nothing yet to announce."

Sources said OMD and Callaway are still in the process of finalizing contract terms. The scope of work is expected to include all media and planning for both traditional and digital platforms across the company's various products and brands, which in addition to the namesake and flagship Callaway line include Odyssey, Ben Hogan and Top-Flite.

KSL handled the account for four years and helped the client develop a show on the Golf Channel called The Approach With Callaway Golf.

In March, Callaway parted with WPP's Young & Rubicam, which handled creative chores on the flagship brand and women's products, and has not yet named a replacement. The company rep declined comment on where things stand with creative chores at present.