Dec 17, 2009

Johnson & Johnson has narrowed the field in its review of creative and media planning duties on its Tylenol brand, eliminating Omnicom Group units Goodby, Silverstein & Partners and DDB after a round of chemistry and credentials meetings, sources said. At least three agencies remain in contention: Omnicom's TBWA\Chiat\Day in New York and Interpublic Group units The Martin Agency in Richmond, Va., and Deutsch in New York, according to sources. Deutsch has held the business since... More