RadioShack Names New CMO

Sep 30, 2008

DETROIT RadioShack has hired Lee Applbaum as CMO to lead the company's advertising, brand management and marketing initiatives. Applbaum, who also will serve as evp, was previously CMO at Schottenstein Stores, a Columbus, Ohio-based company that owns interests in retailers including Filene's Basement, DSW and American Eagle Outfitters. Applbaum will report to Julian Day, CEO of RadioShack, Fort Worth, Texas. He replaces Bob Kilinski, who becomes svp, business development. "Lee's... More