Nov 11, 2009

Beiersdorf, the marketer of Nivea and Eucerin skin products, is conducting a "pricing exercise" with its U.S. incumbent OMD, according to sources. The client spent $100 million on domestic measured media in 2008, according to Nielsen. Through August of this year, spending totaled $80 million, per Nielsen. The Hamburg, Germany-based client recently conducted reviews of its media agency assignments in several European countries including its home market. Sources said the Germany review... More