Nov 30, 2009

On Dec. 11, Macy's street teams will patrol cities in 15 markets, rewarding random acts of kindness on "National Believe Day." The honorary holiday is part of the retailer's "Believe" campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes "The Trek," as the spot is titled, to Macy's to mail her letter to Santa. A letter-writing campaign encourages customers to drop by the stores' "Believe Stations," where they can mail... More