Nov 03, 2009

McCann Erickson and MRM Worldwide in San Francisco have been chosen by iShares to handle advertising chores for the investment firm following a review led by Boston-based consultancy Pile + Co. The shops, Interpublic Group siblings, will now work to produce an integrated push that fuses TV, print, radio and interactive elements (from McCann) and relationship marketing tactics via e-mail, direct mail and data analytics (via MRM). The work launches early next year, with media duties... More