Nov 05, 2009

General Motors' Cadillac has narrowed its search for a new creative agency to six shops, the client confirmed today. The shops are Publicis Groupe's Publicis and Publicis Groupe-backed Bartle Bogle Hegarty, both in New York; Omnicom Group's DDB in Chicago; Interpublic Group units Gotham in New York and The Martin Agency in Richmond, Va.; and independent McKinney in Durham, N.C. Those contenders emerged from a longer list of about 15 agencies that received Cadillac's RFP. That list... More