Mar 23, 2009

NEW YORK After seven decades of forecasting the advertising business, Robert Coen, 86, is stepping down. Assuming Coen's role is Brian Wieser, who was named global director of forecasting, Magna, a division of IPG's Mediabrands. Building on Coen's forecasting legacy, Wieser (pictured), CFA and svp of Magna, will provide forecasting and strategic advisory services on a global basis, helping Mediabrands' global clients drive return on media investment, cost savings and revenue generation.... More