Nov 10, 2009

As a lot of attention falls on high-end smartphones, LG is focusing where much of the volume is -- the middle of the market -- with a promotional plan that calls for more spending and celeb endorsements. First up is a push for its Chocolate Touch phone in conjunction with Verizon that includes a campaign featuring popular R&B artist Ciara ("Like a Boy") to serve as the face of a major multimedia ad campaign. Young & Rubicam, New York, handles. The Chocolate Touch is aimed at... More