Jun 08, 2009

NEW YORK The responses to a survey of 200 marketing and 100 advertising agency executives, conducted by RSW/US, a lead generation and  business development firm, showed ad agencies to be slightly more optimistic than clients about the prospects for the economy and the advertising business over the rest of 2009. Agencies participating in the survey, released in mid-May, included Leo Burnett, Mindshare and Bailey Lauerman. Clients included Ford, GE, Kraft, Lego and Lenox.   While... More