- Nielsenwire

NEW YORK Hulu continued its explosive growth trajectory, increasing 490 percent in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million in April 2009, making it the fastest-growing brand among the top 10.

Even so, YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April.

"Historically, short-form, clip-length video has ruled streaming on the Web, as demonstrated by YouTube's top spot month after month," said Jon Gibs, vice president, media and analytics, Nielsen Online.

He added: "Hulu, along with pure-play providers like Veoh and the TV networks, have spent the past two years trying to convince consumers that the Internet can be a good place to watch full-length programming as well. April's strong showings of Hulu, Fox and ABC suggest that consumers are beginning to listen."

Source: Nielsenwire