Swivel Media Transforms the Way People Experience Brands
Nov 2, 2007
Swivel Media believes in two simple ideas: "First, the three C's run the marketplace: convenience, control and choice. Second, and most important: Put your money where your customers are," jokes Erik Hauser, ECD/Founder of the San Francisco-based agency. Customers control the marketplace, and more than any other time in history, they know it. "In these days of instant messaging, instant pudding and overall ADD culture, there needs to be something of real value in the message to engage the audience, to get their attention and hold it," says Hauser, who is also creator of the Experiential Marketing Forum (www.experientialforum.com), the international online home for experiential marketing.
Want proof? Just ask CareerBuilder. For the past four years, Swivel Media has helped CareerBuilder create far-reaching live and online experiences connecting to their customers through diverse avenues such as mobile marketing tours and online games like PooPeelPound.com for the college market. CareerBuilder has the tools to help people get their dream jobs, and Swivel Media continues to help animate CareerBuilder's unique qualities and services using experiential methodology.
For the launch of kajeet, a cell phone service created specifically for tweens, Swivel designed programs to reach tweens and their families where they live, work and play. "We've had tremendous success meeting customers face-to-face with Dude World Live, a mobile tour to major cities," says Hauser. And with Whyville, the longest-running virtual world for tweens, Swivel created the "kajeet Chat Factory." "Our goals are to ensure that Whyville citizens see kajeet as synonymous with a fun and personalized way of connecting and communicating with their friends, and the Chat Factory has been busy from day one," says Hauser, who is quick to point out that EM can be executed across all media.
Swivel Media's work for Wells Fargo financial services has been reported on worldwide. The agency was the first to break ground in virtual territory, firmly planting one foot in worlds without oxygen and one in worlds that breathe. To reach the next generation of customers, Swivel Media created The Fun of Money Tour and Stagecoach Island, a daring foray into virtual world advergaming with an educational slant.
Experiential marketing is dramatically altering the way the world feels about advertising, and Swivel Media is shattering the existing agency model by partnering with their clients in innovative ways. Swivel Media created CB Campus' Poo, Peel, Pound online flash game. The Whyville Chat Factory helped boost the launch of tween cell-phone service kajeet.
For more information please visit www.swivelmedia.com.
