MMA Welcome Note
Nov 17, 2008
Click here to download a PDF of the 2008 MMA Awards Guide
Anytime, anywhere, always on, always available… Mobile allows a brand to connect with its consumer like never before, a dialogue based on relevance, engagement and consumer optin.
Mobile is positioned to become the world’s leading media and become the first screen for connecting the brand to the consumer. With more than 3.4 billion mobile subscribers worldwide, compared to only 1 billion PCs, mobile is rapidly becoming the media of choice for brands and consumers around the globe. It is a means to access the majority of the world’s population in a highly contextual and relevant consumer-driven interaction.
The Mobile Marketing Association and our members are helping to drive industry growth and consumer adoption in a healthy and sustainable fashion world-wide. The MMA Annual Mobile Marketing Guide: Recognizing Leadership & Innovation highlights the leaders and innovators in the global mobile marketing industry. It features the companies and individuals who have shown leadership, creativity and excellence in their mobile campaigns, technologies, initiatives and, in some cases, their partnerships.
Our MMA Global and Regional Award winners and finalists are profiled in this publication and demonstrate some of the industry’s leading solutions for mobile marketing.
Congratulations to all of our 2008 Award winners, finalists and all of those who submitted entries. You are all winners!
We encourage you to enjoy this publication and learn from some of the individuals and companies that are leading the growth of the industry and the association. Let’s keep our campaigns simple and relevant, deliver on value to the consumer and most of all, have fun!
Thank you for your leadership.
Russell Buckley, Global and European Chairman, MMA, & VP Global Alliances, AdMob
Tom Daly, North America Chairman & Global Vice-Chairman, MMA, & Group Manager, Global Interactive Marketing, The Coca-Cola Company
Laura Marriott, President, Mobile Marketing Association (MMA)
Federico Pisani Massamormile, Latin America Chairman, MMA, & CEO, HANZO
Jimmy Poon, Asia-Pacific Chairman, MMA, & Managing Director, Púca China
For more MMA Awards Coverage:
Welcome Note
Mobile Marketing: Its Time Has Come Part I
Mobile Marketing: Its Time Has Come Part II
12 Things You Must Know to Be Successful with Mobile Marketing
Mobile Metrics
2008 MMA Awards Winners
2008 Selection Committee
adidas: Award for overall excellence for company or committee
Laura Marriot: outstanding individual achievement award
Academic of the Year
The Global Award Winning Strategies
More Winning Strategies
