At Scholastic Parents Media, we approach Integrated Marketing as a partnership of brands joining in a collaboration to produce actionable programs that meet the needs of an eager-to-react target market.

Oct 13, 2008

Download the AdweekMedia/SRDS Magazines to Watch section here (PDF)




The American Marketing Association defines Integrated Marketing Communications as "a planning process designed to assure that all brand contacts received by a consumer or prospect for a product, service, or organization are relevant to the person and consistent over time."

The Marketing Power Dictionary defines it as "a holistic approach to buying and selling in the digital economy" and includes online marketing channels such as SEO, pay-per click, emails, blogs, webinars, podcasts, and more, plus offline channels that include print, custom publishing, and broadcast media.

Far beyond simply creating an effective ad page in a magazine, Integrated Marketing focuses on an efficient, interdisciplinary outreach that means making it work no matter what the communication vehicle happens to necessarily be.

At Scholastic Parents Media, we approach Integrated Marketing as a partnership of brands joining in a collaboration to produce actionable programs that meet the needs of an eager-to-react target market.





For more AdweekMedia/SRDS Magazines to Watch coverage:
Magazines to Watch Introduction Part I
Magazines to Watch Introduction Part II