Nick at Nite, Ovation TV, SOAPnet
April 20, 2009
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1515 Broadway
New York, NY 10036
www.nickatnite.com
COVERAGE: 98.7 million TV households
KEYDEMOGRAPHIC: A18-49
KEY SALES EXECUTIVES
Nickelodeon Kids and Family Group
Jim Perry EVP, 360 Brand Sales, (212) 258-8144
Jim Tricarico: SVP, National TVSales, (212) 258-6853
Nelson Boyce: Group VP, Digital Sales, (212) 258-8596
AUDIENCE DATA*
• #1 Cable network 08/09 season to date among A18-49 and F18-49
• #1 A18-49 Cable network 1+years; 1Q09 +14% vs 1Q08
• #1 F18-49 Cable network 5+years; 1Q09 +18% vs 1Q08
• #1 in commercial retention year over year
PROGRAMMING HIGHLIGHTS
Nick at Nite’s programming lineup features popular family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and Family Matters. Coming in 2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator Chris Rock, and a brand new original series, Glenn Martin, DDS, developed in partnership with Michael Eisner.
INTEGRATED MARKETING OPPORTUNITIES
As part of the Nickelodeon Kids and Family group, Nick at Nite offers clients countless marketing and integration opportunities across our portfolio of adult targeted TV, digital
and print assets. Our newest opportunity, Home Court, is a unique comedy interstitial
and digital program which organically integrates our clients’ products into relatable storylines all to hilarious effect. Custom games and sponsorships on Nickatnite.com and
Shockwave.com complement Nick at Nite’s already robust marketing programs.
*Source: The Nielsen Company. All claims based on comparison of all Ad-Supported Cable Networks based on each network's total day. NAN's Total Day SU-TH 9P-6A; F-SA 10P-6A; M-F 6A-6:30A. 09/22/08-04/05/09; 12/29/03 -12/28/08 yearly avg; 12/31/07-3/30/08 vs. 12/29/08-03/29/09, Live AA (000). Commercial Retention based on analysis of NPOWER data. 02/23/09 - 03/29/09 vs 02/25/08 - 03/30/08, Comparison of all Ad-Supported Cable Networks, excluding kids networks. Rank based on A18-49 Live Weighted NCCM Index. Subject to qualifications
2800 28th Street, Ste. 240
Santa Monica, CA 90405
OvationTV.com
RE-LAUNCHED: June 2007
COVERAGE: 30+ million homes
PRIMARYAUDIENCES: A25-54, A18-49
KEYDEMOGRAPHICS:Even male/female split
EXECUTIVES
CEO: Charles Segars
EVP: Ron Garfield
EVP: Chad Gutstein
SVP Ad Sales: Liz Janneman
SVP Programming: Kris Slava
SVP Marketing: Gaynor Strachan Chun
PROGRAMMING OVERVIEW:
Ovation TV brings the world of art and contemporary culture into your home and turns
living room couches into front row seats.
Four key elements to the programming strategy:
1. Genre nights allow the audience to find their favorites easily.
Monday: Performance—dance, theatre, classical music
Tuesday: People—stories about the characters who bring art to life
Wednesday: Art—more broadly visual art—anything hanging in museums, photography, design, travel
Thursday: Music—contemporary mix
Friday: Film—about artists, film as art.
2. Original themed programming events—curated mini on-air festivals.
3.World premieres and specials.
4. Original series.
INTEGRATED MARKETING OPPORTUNITIES:
Our one-of-a-kind programming content comes alive for advertisers through customized
marketing solutions. These solutions allow brands to be as close to the audience as
the programming itself, across multiple platforms and touch points. Customized segments, interstitials, programming events, custom produced spots, online integration, on the ground events.
AUDIENCE DATA:
Ovation TV viewers are savvy consumers, with money to spend. They’re informed shoppers, read labels, buy “green” when they can and are brand loyal. Our viewers love the latest electronic products, consider themselves financially smart and are receptive to relevant advertising messages.
Average age: 46
Average income: $93k
SOAPnet
2300 W Riverside Dr.
Burbank, CA 91505
www.soapnet.com
LAUNCHED: January 20, 2000
COVERAGE: Over 71 million homes
PRIMARY AUDIENCE: Women 18-49
KEY DEMOGRAPHICS: Upscale, working women
EXECUTIVES
President, Daytime, Disney ABC Television Group: Brian Frons
SVP, ABC Media Productions SVP, Alternative Programming & Development, SOAPnet: Ann Lewis Roberts
SVP ABC Daytime/SOAPnet Sales: Heidi Lobel
VP SOAPnet Sales: Gerry O’Malley
SVP of Marketing: Adam Rockmore
VP Media Relations: Jori Petersen
INTEGRATED MARKETING OPPORTUNITIES
SOAPnet creates unique multi-platform sponsorship opportunities that connect
brands directly with highly engaged viewers, including:
• Sponsorable programming stunts and fan events
• Original programming brand integrations
• Interstitial content with brand integrations, including the “Get The Look” series
• Customized promos
• Digital sponsorships and original webisodes
AUDIENCE DATA
SOAPnet is where working women hang out when they’re staying in.
• No. 1 basic cable network in frequency of viewing among women 18-49.
• No. 1 basic cable network in average minutes viewed among women 18-49.
• Double-digit ratings growth among women 18-49, both in prime and total day! Nielsen Media Research, source available on request.
PROGRAMMING HIGHLIGHTS
From daytime and primetime dramas, to reality shows and movies, SOAPnet owns the
world of character-driven drama. The network features same-day episodes of popular
daytime series, including All My Children, Days of our Lives, One Life to Live, General
Hospital and The Young and the Restless; favorite primetime dramas The O.C., Gilmore
Girls, One Tree Hill and Beverly Hills 90210; and original programs, including Being Erica, Holidate and Southern Belles: Louisville. Wrapped in a 24-hour environment, SOAPnet is the one destination for stories focused on real emotions and revealing truths about intriguing, yet flawed characters.
