WE tv
April 20, 2009
Click here to download the Cable UP! PDF.
WE tv HIGHLIGHTS
In 2009, WE tv promises to keep viewers even more captivated by increasing original programming in Primetime to 54%, with 30% originals being in the bridal category.
WE Go BRIDAL
The network’s programming block, WE Go Bridal, continues to be a huge success with the best and most unscripted wedding shows on television, every Sunday night all year long! From record-breaking series like Bridezillas, to fabulous favorites like Platinum Weddings, to irresistible and aspirational hit shows like Amazing Wedding Cakes and My Fair Wedding, WE tv continues to engage viewers with a line up of fascinating original bridal content!
WE REVEAL
Building on the success of WE Go Bridal, in 2008, the network introduced WE Reveal. This intriguing programming genre comprised of original shows reveals the lives of ordinary women at extraordinary points in their lives. From critically acclaimed series like Secret Lives of Women, to new series like Raising Sextuplets and Platinum Babies, these thought-provoking originals feature real-life stories of women whose choices have taken them down unique paths. WE Reveal programming goes beyond the conventional and gets viewers asking what their lives would be like “if” they were in these women’s circumstances.
WE TRANSFORM
WE tv’s new branded programming genre, WE Transform, promises to stir emotions through compelling real-life stories of personal change. From returning hit series The Locator—the network’s most-watched series ever—to the inspiring new series I Want to Save Your Life, these shows feature experts who guide women through transformational journeys.
WE tv DIGITAL
WE tv complements its original on-air programming with rich content on multiple platforms. WEtv.com features original web series, extended show scenes, exclusive video content, advice and entertainment from expert bloggers, interactive games and user-generated content. WE tv On Demand is now available in over 27 million homes with 100% original content. And WE tv Mobile has established key partnerships making WE tv content available through various wireless carriers. Launching later this year, WE tv’s new WAP site will enable our audience to stay connected to WE tv on-the-go.
WE tv UPCOMING PROGRAMMING
I Want to Save Your Life
(Premieres April 25, Saturdays at 10PM ET)
WE tv’s original series features Charles Stuart Platkin, a nutrition and public health advocate who overcame his own obesity as a child. Now he’s on a mission to “help you change the inside so that you can change the outside.”
Bridezillas
(Returns June 7, Sundays at 9PM ET)
They’re baaa-aaack! After the most successful season to date, WE tv’s signature series returns with all new episodes of jaw-dropping “brideto-be” antics.
Amazing Wedding Cakes
(Returns June 7, Sundays at 10PM ET)
This simply sweet original series returns with delectable new episodes that take us inside
the high-design and high-drama world of creating the most amazingly designed wedding
cakes ever imagined.
Raising Sextuplets
(Premieres June 11, Thursdays at 10PM ET)
After a two-year struggle to conceive, Jennifer and Brian Masche find themselves with sextuplets. WE tv invites you to share this young family’s emotional and heartwarming journey as each sextuplet develops his or her own unique personality.
CONTACT:
Scott Collins
EVP, National Ad Sales
(646) 273-3550
sales.wetv.com
