MSNBC
April 20, 2009
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OVERVIEW
MSNBC, The Place for Politics, defines news for the next generation with world-class
reporting and a full schedule of live news coverage, political analysis and award-winning
documentary programming. Offering advertisers simple and seamless 360-degree opportunities with the No. 1 TV News website1 msnbc.com, MSNBC is the ideal platform to engage clients’ needs on-air, online and beyond.
VIEWERSHIP
A quality audience is the best consumer. Comprised of smart decision-makers and leaders, the MSNBC audience is an engaged news viewer. Ideal for advertisers, and the youngest among the cable news channels, this audience seeks out new trends and influences others5.
MSNBC offers its audience a mix of breaking news coverage and engaging programming. Morning Joe is where agenda setters start their day every morning from 6-9 a.m., making it the show The New York Times calls “Unlike anything else on morning television.” Throughout the day, viewers tune into MSNBC LIVE for extensive news coverage of top stories and breaking news. Kicking off the primetime line up, Hardball with Chris Matthews leads into the Countdown with Keith Olbermann and the ratings winner The Rachel Maddow Show, offering captivating perspectives and analysis like only they can.
With its incredible momentum, MSNBC continues to be the fastest growing network in
all of cable2, beating CNN in key primetime hours3 and making it a top-10 cable news network in 4th quarter4. With the best audience, new event programming and the personalities, MSNBC is in the unique position to customize solutions for clients. Join the momentum.
360-DEGREE OPPORTUNITIES
■ “Primetime on my time”: Viewers stay connected with msnbc.com’s custom show-specific video players, allowing viewers and users to access their favorite shows when it’s convenient for them
■With seamless opportunities, MSNBC programming drives viewers to the online
destinations through custom extensions tailored for clients
■ Future Earth: a special four-part green series with custom on-air and online opportunities
PROGRAMMING HIGHLIGHTS
Countdown with Keith Olbermann: From one of the truly unique personalities on television comes a fresh nightly news program with personality and perspective. Countdown takes a fast-paced look at the top five news stories of the day, from politics to pop culture.
The Rachel Maddow Show: MSNBC’s newest primetime success, the critically acclaimed The Rachel Maddow Show features Maddow’s take on the biggest stories of the day, political and otherwise.
Hardball with Chris Matthews: Veteran journalist Chris Matthews—a former Washington bureau chief, presidential speechwriter, congressional staffer and also a best-selling author—hosts a nightly hour of political analysis and fiery debate.
Morning Joe: Morning Joe, hosted by Joe Scarborough and Mika Brzezinski, along with
Willie Geist, features interviews with top newsmakers and politicians and in-depth analysis of the day's biggest stories.
Meet the Press: Re-broadcasting Sundays from NBC, Meet the Press, moderated by David Gregory, is America’s most-watched and No. 1 Sunday morning public affairs broadcast.
MSNBC LIVE: Anchored by MSNBC’s incomparable broadcast journalists, this extensive block of news coverage features top stories and breaking news. Future Earth: Four-part green documentary series focusing on pertinent green issues facing us all and the solutions for a greener tomorrow.
CONTACT:
Barry Margolis
VP NBC News Eastern Sales
Barry.Margolis@nbcuni.com
(212) 664-3559
SOURCING:
1 Msnbc.com #1 TV News website Nielsen Video Census
2 Fastest growing network in all of cable
Source: Nielsen Media Research, data is based on “live + same day” viewing, A25-54 AA(000)s, 4Q08 (9.29-12.28.08), M-Su 8-11p.
3 Beating CNN in Key Primetime Hours: Source: Nielsen Media Research, data is based on “live + same day” viewing, A25-54 AA (000)s, 4Q08 (9.29-12.28.08), M-F 7-10p.
4 MSNBC is a top 10 Network Source: Nielsen Media Research, data is based on “live + same day” viewing, A25-54 AA(000)s, 4Q08 (9.29-12.28.08), M-F 8-11p.
5 All Audience Information Source: Cable news viewer segmentation, Lieberman Research
Worldwide, November 2008
