Tennis Channel, WE tv, The Weather Channel
April 20, 2009
Click here to download the Cable UP! PDF.
2850 Ocean Park Blvd., Ste. 150
Santa Monica, CA 90405
LAUNCHED: May 15, 2003
COVERAGE: 26MM homes (up to 55MM during Grand Slams)
PRIMARY AUDIENCE: A25-54/HHI $100K-$150K+
KEY DEMOGRAPHICS: Balanced M/F
Chairman and CEO: Ken Solomon
CFO & EVP, Business Operations: Bill Simon
SVP, Ad Sales: Gary Herman
SVP, Ad Sales & Alt. Revenue: Doug Martz
SVP, Marketing: Robyn Miller
VP, Original Programming: Laura Hockridge
Public Relations: Eric Abner
INTEGRATED MARKETING OPPORTUNITIES
Tennis Channel creates sponsorship solutions that allow brands to interface directly with
their target audiences. A wide-ranging toolbox of integrated, contextually relevant opportunities allows sponsors to “TiVo proof” their brands through:
• In-match feature elements such as injury reports and player stats
• Short-form programs with and without product integration
• Custom multiplatform marketing opportunities
• Sponsorship of Grand Slam highlights shows
• Tennis Channel news desk
AUDIENCE DATA
Tennis Channel is one of television’s most affluent networks, with an average household
income of $83,000 and close to 40% of its viewers earning more than $100,000 annually.
The network’s unique audience of televised sports programming is marked by women comprising close to half of its viewers and 67% in the 25-to-54 age range. Beyond a sports-fan demographic, this base consists of senior management professionals, international travelers and active families who are passionate about fitness, entertainment, health and the yearround tennis lifestyle. More than 75% of Tennis Channel audience members are regular tennis players—a participation rate unmatched on any cable sports network. This engaged audience is more likely to respond to advertiser brands and messages.
PROGRAMMING HIGHLIGHTS
• All Grand Slams: Wimbledon, US Open, French Open, Australian Open
• Original player, lifestyle and instructional series and documentaries
• Customized short-form programming • Top-tier tournaments, 52 weeks per year
11 Penn Plaza, 19th Floor
New York, NY 10001
(212) 324-8500
www.wetv.com
sales.wetv.com
LAUNCH DATE: January 1, 2001
COVERAGE: Available in over 73 million HH*
KEY DEMOGRAPHICS:Women 18-49, Women 25-54
EXECUTIVES
President and General Manager: Kim Martin
EVP, National Ad Sales: Scott Collins
SVP, Marketing: Kenetta Bailey
SVP, Programming: Steve Cheskin
VP, Digital Media: Jennifer Robertson
AUDIENCE DATA**
WE tv enjoyed its best year ever in 2008 with quarter-to-quarter record-breaking growth.
The network’s line up of fascinating original real-life stories has been the cornerstone of
WE tv’s success. Growth of +39% among W18-49 and +34% among W25-54 proves
that WE tv entertains, informs and gives women stories that they just can’t help but
talk about.
INTEGRATED MARKETING OPPORTUNITIES
WE tv is committed to deepening its connection with viewers by engaging them with original real-life stories of ordinary women at extraordinary points in their lives. From showing bridal drama to life with babies; to revealing secrets and life’s transformational journeys, WE tv captivates women. And, the more absorbed women are with WE tv content, the more robust the possibilities for advertisers’ brands to engage with the desirable WE tv viewers across multiple platforms. Branded Entertainment opportunities include:
• Storyline Integration
• Custom Vignettes
• Custom Show and Movie Wraps
• Integrated Tune-Ins
• Extensive On-line Features and Content
• Video On-Demand and Interactive Opportunities
300 Interstate North Parkway
Atlanta, GA 30339
www.weather.com
www.twcmediakit.com
LAUNCHED: May 2, 1982
COVERAGE: 99 million homes (2/09)
PRIMARY AUDIENCE: A25-54
EXECUTIVES
Interim CEO, President of Strategic Initiatives: Lisa Gersh
EVP and GM of TWC Media Solutions: Paul Iaffaldano
EVP, Strategic Marketing: Lynn Brindell
EVP, Programming: Geoffrey Darby
SVP, Cable Ad Sales: Chris Raleigh
INTEGRATED MARKETING OPPORTUNITIES
The Weather Channel is known for innovative and strategic advertising solutions. A series of one-week programming events has been expanded to a full 12 in 2009. The monthly events are designed with consumers and advertisers in mind and will tap into viewers’ Love of Weather, the Power of Weather, and the Influence of Weather.
AUDIENCE DATA
The Weather Channel is the #1 fully penetrated cable news network, now available in
99 million homes. Over 127 million unique viewers and users (P2+) come to The Weather Channel or weather.com every month—more than any other cable news brand. And over 20 years of research have proven that on average, commercials get over 30% higher recall when they air on The Weather Channel. Reach, Relevance and Recall lead to Powerful Results.
PROGRAMMING HIGHLIGHTS
Dynamic meteorologists Jim Cantore, Stephanie Abrams and Mike Bettes are among those featured in forecast programs such as Your Weather Today (M-F 7-10a), Weather Center (M-F 7-10p) and Weekend View (S-Su 5a-11a). Signature long-form franchise Storm Stories returned to The Weather Channel in 2009 and is now produced by the Emmy Award-winning NBC Peacock Productions. Storm Stories episodes premiere Sundays at 8pm. A renewed commitment to long-from programming has placed several pilots in the production pipeline.
