- Eleftheria Parpis

MIAMI Four Grand Clios were presented at the 49th annual Clio Awards at a gala ceremony honoring Content & Contact, Innovative Media, Integrated Campaign, Print and Design tonight at the Fillmore Miami Beach at The Jackie Gleason Theater.

The top honors went to Colenso BBDO, Auckland, New Zealand, in the Billboard category for "Self Destruct" for Deadline Couriers; Duval Guillaume, Brussels, Belgium, in Innovative Media for "A Blind Call" for Brailleliga; Ogilvy & Mather, Toronto, in Integrated Campaigns for "New Diamond Shreddies" for Shreddies Cereal; and Ogilvy & Mather, New York, in Design for BP.

Ogilvy & Mather, Frankfurt, Germany, won the most Clios tonight with three gold awards: two in Print for Mattel Matchbox and one in Design for Malteser Ambulance Service. 180 Amsterdam and School of Visual Arts came in second with two gold Clios each.

Fifteen Clios were presented in the Content & Contact competition: five gold, six silver and four bronze. The gold winners were 180 Amsterdam, the Netherlands, for "Impossible Is Nothing -- Where Sport Meets Art" for Adidas; BBDO, New York, for HBO's "Voyeur"; Leo Burnett, Sydney, Australia, for "Earth Hour" for World Wildlife Fund; Projector, Tokyo, for "Uniqlock" for Uniqlo; and Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel, for "Missing Soldiers" for The Missing Soldiers.

In Innovative Media, 17 Clios were awarded, including one Grand, four gold, four silver and eight bronze. Gold winners included Colenso BBDO, Auckland, New Zealand, for "Deadline Couriers"; Duval Guillaume Brussels, Brussels, Belgium, for "A Blind Call" for Brailleliga; mortierbrigade, Brussels, Belgium, for "Black Boy Wants Water" for Studio Brussels Music for Life; and School of Visual Arts, New York, for "Tennis Court" for PlayStation Portable.

In Integrated, 11 Clio statues were presented, including one Grand, three gold, three silver and four bronze. The gold winners were: BBDO, New York, for HBO; Crispin Porter + Bogusky, Miami, for "WhopperFreakout" for Burger King; and Ogilvy & Mather, Toronto, for Shreddies;

Seventy-one Clios were awarded in the Print competition, with 10 gold, 21 silver and 40 bronze winners named. Ogilvy & Mather, Frankfurt, Germany, won two golds for a Mattel Matchbox campaign and the single execution "Young Drivers-Fleetwood." Other gold winners included Saatchi & Saatchi, New York, for a Tide Ultra campaign ("Soy Sauce," "Mayo," "Ketchup"); DDB, Johannesburg, South Africa, for "Pants" for Energizer Lithium Batteries; DDB Amsterdam, Amstelveen, the Netherlands, for "Product Recall" for Volkswagen; DDB Germany, Berlin, for "Golf," "Gold Variant" and "Touran" for Volkswagen Park Distance Control; DDB London for "Menswear" for Harvey Nichols; JWT, Mumbai, India, for "Twins" for Reynolds Permanent Marker; Saatchi & Saatchi, Singapore, for "Lounge" for Wonderbra; and Young & Rubicam, Capital Federal, Argentina, for "Britney," "Manson" and "Ricky" for MTV.

In the Billboard competition, judges awarded 11 Clios: one Grand, three gold, three silver and four bronze. The gold winners were BBDO, New York, for "Jellyfish" for Havaianas; Colenso BBDO, Auckland, New Zealand, for Deadline Couriers; and School of Visual Arts, New York, for Six Flags.

The Design jury named 33 Clio winners, with one Grand, six gold, 11 silver and 15 bronze statuettes presented. The gold winners were 180 Amsterdam for BMW; Ogilvy & Mather, New York, for BP; Ogilvy & Mather, Frankfurt, Germany, for Malteser Ambulance Service; Meridian Communications, Bangalore, India, for treesforfree.org; The Chase, Manchester, England, for Emergency Electrician Stationary; and Tugboat, Tokyo, for Chubu Electric Power Co.

No gold Clios were awarded in Print and Direct Mail.

At tomorrow night's gala, winners in TV/Cinema/Digital, Interactive, Technique and Radio will be announced, as well as Agency, Network and Production Company of the Year.

Adweek and the Clios are units of the Nielsen Co.

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