- Adweek Staff

NEW YORK WPP Group shops JWT and Ogilvy & Mather and Omnicom Group's BBDO are the biggest winners at the upcoming 40th annual Effie Awards that honor effective advertising, the Effies organization said today.

JWT and Ogilvy will each receive seven Effies and BBDO will get six at the ceremony to be held June 4 at Cipriani 42nd Street in New York. Omnicom's DDB and WPP's Grey and Leo Burnett will each take home five trophies.

Gold, silver and bronze prizes will be presented. A jury chaired by Chrysler CMO Deborah Wahl Meyer will award the Grand Effie, which honors the most effective campaign of the year.

A jury of marketing executives representing the agency and client sides will deliberate the Grand Effie Award on the day of the gala. The jury will determine the best in show from the five highest scoring campaigns. (Scores are based on the strategic communications challenges, campaign objectives, the big idea, bringing the idea to life and results.)

JWT's winners are for Stride ("Good for you, bad for us"); "Kleenex ("Let it out); HSBC ("There's no small change"); Kellogg's Special K ("Drop a jeans size"); Diamond Trading Co. ("Say everything without saying a word"); Domino's ("Anything goes"); and Oakwood Healthcare System ("A marketing emergency").

Ogilvy's winners: BP ("Helios power"); Cisco ("Welcome to the human network"); Hellman's ("It's time for real"); Perrier ("I-E-R"); IBM ("Stories of innovation"); Dove ("Pro-Age"); and Suave ("Beauty wake-up call").

BBDO's winners: Diet Pepsi Max ("Wake up, people"); Alliance Theatre ("Afro pick"); Jennie-O Turkey Store ("Look at turkey now); GE ("Ecomagination Round 2"); Autism Speaks/Ad Council ("Odds"); and Orbit ("No matter what").

Earlier this month, GE and HSBC efforts, along with Wal-Mart's "Personal Sustainability Project" by Publicis Groupe's Saatchi & Saatchi S, won inaugural Green Effie Awards honoring eco-conscious effective advertising.

At the Global Effie Awards in February, Bartle Bogle Hegarty's "Keeping skin amazing" campaign for Unilever's Vaseline won the gold prize, Ogilvy's "Pro-Age" campaign for Dove earned silver and JWT's "Drop a jean size challenge" for Kellogg's received bronze.