Sharp Electronics' latest campaign for its Aquos line of televisions touts a new type of color technology but lightens its tech-focused pitch with the quirky delivery of actor George Takei. Known primarily for his role as Sulu on Star Trek, Takei will appear in TV and print ads as well as retail displays. As a pitchman, he wears a white lab coat, carries a clipboard and chuckles at the notion that anyone watching the spots on non-Aquos TVs can't see the difference the new technology makes. Read Full Article
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Sharp Electronics' latest campaign for its Aquos line of televisions touts a new type of color technology but lightens its tech-focused pitch with the quirky delivery of actor George Takei. Known primarily for his role as Sulu on Star Trek, Takei will appear in TV and print ads as well as retail displays. As a pitchman, he wears a white lab coat, carries a clipboard and chuckles at the notion that anyone watching the spots on non-Aquos TVs can't see the difference the new technology makes. Read Full Article
Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.
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