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Cannes Video: Fred & Farid's Fred Raillard

June 27, 2009

- Eleftheria Parpis


CANNES, FRANCE Fred & Farid's Wrangler campaign "We Are Animals," a sexy series that depicts human as animals in the wild, stirred some controversy by taking the top prize in Press this year at Cannes.

In this video, Fred Raillard explains why he was surprised that the risky campaign struck a chord with the Cannes Press jury and the strategy behind the repositioning of the American brand for a European audience.



VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

Cannes Video: Fred & Farid's Fred Raillard

June 27, 2009

- Eleftheria Parpis


CANNES, FRANCE Fred & Farid's Wrangler campaign "We Are Animals," a sexy series that depicts human as animals in the wild, stirred some controversy by taking the top prize in Press this year at Cannes.

In this video, Fred Raillard explains why he was surprised that the risky campaign struck a chord with the Cannes Press jury and the strategy behind the repositioning of the American brand for a European audience.



VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE
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