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30 Seconds...April 28, 2008  30 Seconds...April 28, 2008
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Levi's Viral 'Unbuttons' Reactions, Good and Bad
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NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children. Read Full Article