Advertising Management for NewspapersJune 25, 2008 Join Editor & Publisher for this live, interactive Web Seminar, sponsored by SAP, and hear from industry executives how to successfully embrace a digital content delivery strategy. Attend this online-only event and learn what processes to put in place to fully ensure your organization is leveraging digital content distribution. Join the Revolution: Learn How to Incorporate Internet Video into Your Next Advertising ProgramJanuary 27, 2008 Join The Hollywood Reporter and Adweek for this on-demand Web Seminar sponsored by PermissionTV and hear from industry experts how video on the Web is becoming a critical advertising campaign component. Attend this online-only event and learn the right way to incorporate Video 2.0 into your next initiative.
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Levi's Viral 'Unbuttons' Reactions, Good and Bad
October 07, 2008
NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children. Read Full Article