 Porter Novelli Hires MirskyFebruary 01, 2010 Global PR firm Porter Novelli said Israel Mirsky (pictured) has joined as executive vice president, emerging media and technology. He will identify, leverage and develop new communications tools and channels in the digital space. "Digital and social media techniques have demonstrated results at scale across a range of major business objectives, from product awareness to customer service, and emerging media and technology will only continue to create valuable new channels for communicating with consumers," said Porter Novelli's President Anthony Viceroy, to whom Mirsky will report. "Israel brings to Porter Novelli a deep understanding of digital media, and he will be instrumental in helping the agency shape the future of brand-consumer interaction." Prior to joining Porter Novelli, Mirsky served as director of marketing at [x+1], a predictive optimization firm specializing in identifying high value customers and delivering them relevant content ... Separately, Anthony Viceroy, global president and chief financial officer at Porter Novelli, is slated to join the board of directors of the Bob Woodruff Foundation. The organization, founded by ABC News correspondent Bob Woodruff and his wife Lee, a longtime agency colleague, is dedicated to supporting injured service members and their families who return from deployment. In 2009, Porter Novelli donated pro-bono services to ReMIND.org, an initiative of the foundation, to launch the groundbreaking and highly successful Twitter-based fundraising effort Tweet to ReMIND.  Miller's Growth Accelerates at MRMJanuary 28, 2010 Michael Miller has been promoted to evp, chief growth officer of MRM Worldwide. The move comes after a string of new business wins throughout the MRM network during his tenure, including The Home Depot; Century 21; Diageo (Crown Royal, Captain Morgan, Jose Cuervo, Bulleit, Smirnoff, and Zacapa); and iShares, among others. Miller joined MRM in January 2008 as evp, director of business development for MRM North America. His most recent success came in December, when MRM's New York office won digital and CRM duties on Home Depot. In his new role, Miller continues to report to MRM CEO Reuben Hendell, who said: "Michael's boundless energy and optimism are contagious, and luckily for us, he's been able to further inject our network with a can-do attitude during an especially challenging economic climate last year."  TracyLocke Bolsters Media Group in DallasJanuary 26, 2010 Jennifer Bolt has joined TracyLocke in Dallas as executive director of media services and innovation. She reports to CEO Ron Askew, and heads up the media planning department, with responsibility for developing strategy for traditional, non-traditional and emerging digital platforms for agency clients. Bolt also will identify and evaluate new technologies and innovations in the media landscape. She previously served as svp, media innovation at the Integer Group in Denver, and prior to that she was TracyLocke's director of media services.  MRM Enlists N.Y. EVP, GMJanuary 25, 2010 MRM Worldwide has tapped Marc Fleishhacker, a 25-year international industry veteran, as evp, gm, brand leadership and development of its New York office, effective immediately. Fleishhacker joins MRM from Ogilvy & Mather, where he was the managing director and senior partner leading the North American consulting unit that provided marketing/business strategy, measurement and analytics, marketing technology and digital channel expertise to all of Ogilvy's clients. He also oversaw a client portfolio including Sears, British Airways and Nestle. "Marc is leading our account management, project management and production disciplines to provide the maximum level of strategic insight and efficiency that clients expect and need in a digitally driven world," said Corey Mitchell, MRM New York's evp, managing director.  Modernista! Names Strategy ChiefJanuary 19, 2010 Catherine Heath has been named chief strategy officer for Modernista!, the independent agency in Boston. Heath brings a wealth of planning experience to the shop, having worked with global brands Microsoft, Skyy Vodka, Red Bull, Virgin, Jaguar, Audi and Cadbury Schweppes. She will lead planning strategy for all Modernista clients and report to agency president Matthew Charlton. "Catherine offers us a fantastic mixture of traditional brand thinking, understanding cutting edge technology and a command of new media behavior," said Charlton. "Having her on board allows us to consolidate all the strategy departments of our business -- Brand Planning, Media Planning, and Social Media Engineering -- under one leader, and deliver a seamless point of view to our clients." Heath was most recently vp, planning director at McCann Worldgroup's T.A.G. in San Francisco, working on Microsoft.  4 SVPs Join Porter NovelliJanuary 13, 2010 Global public relations firm Porter Novelli has made the following key senior additions to its team:  Friedman Rises at MySpaceJanuary 13, 2010 MySpace has appointed Shari Friedman svp, advertising sales for its Western region. She previously led MySpace's entertainment sales organization. Prior to joining MySpace, Friedman spent six years at AOL, first as a top seller on the entertainment sales team, and later as regional sales director overseeing all movie and television business. In 2006, she was hired by Fox Interactive Media to build the entertainment sales practice at MySpace and IGN, and she helped raise the team to one of the top revenue producers in the industry.  StrawberryFrog Welcomes Levitz from R/GAJanuary 13, 2010 Mike Levitz has moved to StrawberryFrog in New York to serve as account director on the agency's global P&G Pampers digital business. Levitz will work with agency teams to oversee multiple digital, social media and mobile assignments. He spent the previous six years at i-shop R/GA, working as an executive producer and project manager for clients such as Ameriprise, Verizon, Hasbro and Avaya. His efforts have received kudos from the Webby Awards, Ad Tech and the Web Marketing Association.  Dustin Johnson Joins MullenJanuary 11, 2010 Mullen said Dustin Johnson has joined the IPG shop in Boston as vice president of creative media integration with responsibility for fusing creative content with media distribution. Johnson is a media planner by training who will be embedded in Mullen's creative department and serve as a liaison between content creators and the media planning teams within the agency's MediaHub group. Johnson comes to Mullen from indpenedent Modernista! in Boston, where he was director of engagement. He built and managed an engagement planning practice and media department representing clients that included Palm and Cadillac.  Ad Council Taps Charlie RutmanJanuary 08, 2010 The Ad Council has retained Charlie Rutman through his consulting firm, End Zone Communications, to manage media efforts on behalf of the nonprofit organization. Rutman was formerly chief executive officer of Havas' MPG North America. He was also president of Carat USA and has held top media positions at DMB&B and Bates. In this new role, Rutman will direct the Ad Council's Media department, which works to secure donated media support for the organization's national public service campaigns. Last year, media outlets donated more than $1.8 billion in time and space for the Ad Council's 50 PSA campaigns. "Charlie has been a leader in the media industry for over 30 years and his significant experience in the areas of strategic planning and marketing will be an invaluable asset to the Ad Council and the critically important issues that we address," said Peggy Conlon, president and CEO of the Ad Council. "Charlie has also been a longtime supporter of the Ad Council and we're thrilled to have him join us."
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