 Euro RSCG N.Y. Names Strategy ChiefOctober 14, 2009 Euro RSCG in New York has appointed Michael Fanuele to the position of chief strategy officer. As CSO, Fanuele will oversee the agency's 30-person planning department and continue to contribute to strategic assignments and thought leadership initiatives throughout the Euro RSCG network. "Euro has always had a reputation as a shop for steely-minded strategists, and it's an honor to be part of that pedigree," said Fanuele. "I look forward to furthering our legacy as a strategic and creative shop." Fanuele previously served as Euro RSCG New York's managing director of strategy, supervising brand building for Kraft, Jaguar, Volvo, Heineken USA and Reckitt Benckiser. He joined Euro RSCG from JWT in London.  Kempner Rises to SVP at MDCOctober 13, 2009 MDC Partners has promoted Katie Kempner to svp, corporate communications. In her newly expanded role, she will oversee all communications strategies for MDC and provide strategic communications counsel to all group agencies. Since 1996, she has served as vp, director of agency communications for Crispin Porter + Bogusky, adding vp, corporate communications duties for parent MDC in 2004. For the past four years, she has hosted and produced the popular Internet radio and iTunes podcas "The Hook with Katie Kempner," which features conversations with thought leaders and journalists in the advertising, marketing, public relations and creative branding arenas. She is a frequent speaker and moderator for public relations events and a former chairwoman of the American Association of Advertising Agencies Public Relations Committee.  Porter Novelli Establishes Chief Medical Officer RoleSeptember 30, 2009 Dr. Barbara DeBuono has joined the PR agency as chief medical officer, global director of public health and social marketing. She reports to Julie Winskie, president, Americas, and chief client officer for Porter Novelli. "Barbara is a renowned expert in public health and health literacy and will bring a critical perspective to our clients by helping them assess the impact that health and medical issues have on their businesses, regardless of their category," said Winskie. In addition to her position at Porter Novelli, DeBuono will continue in her role as adjunct professor at the George Washington University School of Public Health and Health Services. Prior to joining the shop, DeBuono was executive director, public health and government for Pfizer, responsible for creating and managing public-private partnership programs. Earlier in her career, she served as CEO of New York-Presbyterian Healthcare Network and as commissioner of health for the State of New York under former Gov. George Pataki.  Culbertson Arrives at MRMSeptember 29, 2009 MRM Worldwide in New York has hired Jason Culbertson, who was most recently at Atmosphere BBDO, as a creative director on its U.S. Army account. As an entrepreneur, Culbertson is known as the founder of industry commentary platforms AgencyScoop.com and Ad Battle. "It's becoming second nature for people to engage in social media all the time on every type of available screen," Culbertson said. "Even the new digital TVs come equipped with Twitter and Facebook on their interfaces. Marketers have to know how and when to engage in the places consumers live on the Web." Culbertson has used various tools and techniques to help create campaigns for consumer-facing companies. At Atmosphere BBDO, which he joined in 2006, he was a senior art director working on Citibank, Bud Light, Target, Hertz and AT&T. "Jason's expertise in using Web-based social platforms and his knowledge about emerging media will serve the Army's efforts well in the dialogue we have developed with the target audience," said Michael Jacobs, agency evp, ecd.  Troiano Leads Holland-Mark DigitalSeptember 18, 2009 Boston independent Holland-Mark has formed Holland-Mark Digital under the leadership of social media pioneer and brand consultant Mike Troiano. "Since our rebirth [in 2007 after a run in the '90s], the digital offering has been a critical part of our success," said agency CEO Chris Colbert. But we knew that to really step it up we needed to find a partner who had the strategic chops and real-life experience to be able to guide our clients through the maze of digital opportunity, while ensuring that whatever we do is part of a holistic approach to driving their business. Our 12-monh search ended abruptly when we met Mike. He is the real deal. He's a businessman, a brand strategist, and a social media expert." Troiano began his career at McCann Erickson and FCB. He became the founding CEO of Ogilvy & Mather Interactive in 1995. He later founded Brandscape, a strategic interactive services firm, and in 2002 became the gm of m-Qube, a mobile content pioneer that was sold to VeriSign in 2006. In '07, Troiano was named to the board of Crimson Hexagon, a Web analytics firm.  Cheil USA Names Strategy ChiefSeptember 16, 2009 Cheil USA has appointed Ian Baer chief strategy officer. In that position, Baer will provide thought leadership to all Cheil USA clients in integrated brand strategy, consumer insights, account planning and analytics. He will report to Michael Kim, president of Cheil USA. Previously, Baer was president of Big Fuel Communications, a New York-based marketing company, working for clients like Colgate-Palmolive, Yahoo and Fisher-Price. Baer has also held senior positions at iCrossing, TBWA, Deutsch, Rapp Collins and JWT. Kim said: "Ian's extensive experience in all areas of marketing complemented by his expertise in new media will add another level to our clients' marketing strategies."  Eve Asbury Joins Hill, HollidaySeptember 15, 2009 IPG's Hill, Holliday is integrating production capabilities for broadcast, print and digital at one unit of the Boston-based agency. The shop has hired Eve Asbury as evp, director of integrated production and technology to lead the effort. She will manage more than 70 staffers across the agency network, reporting to shop president Karen Kaplan. Asbury joins from WPP's JWT in New York, where she reengineered agency workflow across all disciplines and introduced and led project management. Earlier, she held senior posts at Team One in El Segundo, Calif., and Saatchi & Saarchi in New York. Said Asbury: "I was drawn to Hill, Holliday because it's a unique agency with some of the smartest people in the business who have a commitment to drive innovation in marketing. I want to be a part of that." Hill's key integrated clients include Dunkin' Donuts and Verizon Wireless.  Imagination Taps Josh RogersSeptember 15, 2009 London-based Imagination has hired of Josh Rogers as cd for the Americas. Rogers reports to agency president and CEO Paul MacKay, who said: "He is multi-disciplinary, with a skill for creating truly inventive work. I believe that he will thrive in our fully integrated environment." Rogers worked most recently as co-founder and cd of Operator, a new media shop based in New York. He launched his career at McCann Erickson and Berlin Cameron as a planner and writer, before joining Powell New York, a design-focused communication company, in 2001 as strategic and creative partner. Rogers remained with the group when Powell merged with Margeotes Fertitta and Partners in 2005 to form Margeotes Fertitta Powell, where he became partner and concept director. Said Rogers: "I believe in the special power of new ideas, and Imagination has defied creative expectation for over 40 years."
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