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dean donaldson

Time to Rethink Media Measurement

November 04, 2009

For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.Read Full Article

Bridging the Great Divide

November 02, 2009

How a marketing and IT union can help your business flourish.Read Full Article

smith

Cabbie, Take Me to the Digital Age

November 02, 2009

I hopped into a spanking clean taxi and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.Read Full Article

glass

The Fix Is In for Display Ads

November 02, 2009

Banner advertising isn't going anywhere, so why not cure what ails it?Read Full Article

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Webinars

Integration: The sum is greater than its parts - How to deliver better results by integrating multiple online channels

March 29, 2009

This Webinar will discuss the benefits of simple integration and the emergence of email marketing as the core element of a well-integrated online marketing effort. Using demonstrable examples, we’ll show you how you can boost the performance of your existing efforts in a way that delivers better results by integrating email campaigns with web analytics, mobile marketing, social media, and search marketing. Spend a valuable hour with Brandweek and Adweek for an interactive Webinar, sponsored by Lyris. In this session you will learn why, when and how to boost the performance of disparate online marketing channels to deliver increasingly successful campaigns.Read Full Article

AdLand

Halloween

October 26, 2009


Events Calendar

2009 SENIOR MARKETING EXECUTIVE CONFERENCE

Ritz-Carlton Battery Park, New York
Nov 10 - 11

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