Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.Read Full Article
Contrary to what Neil Sedaka would have you believe, breaking up is one of the easiest things in the world to do, provided you don't have to go through it on national TV.Read Full Article
In every great movie, there are five constructs that can be applied to guide narrative-based brand strategies: setting, hero, villain, mission and success.Read Full Article
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