Cabbie, Take Me to the Digital AgeNovember 02, 2009 I hopped into a spanking clean taxi and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.More
The Fix Is In for Display AdsNovember 02, 2009 Banner advertising isn't going anywhere, so why not cure what ails it?More
The Great OutdoorsNovember 02, 2009 Rethinking the value of a 'traditional' medium, thanks to new metrics.More
Battling Brand MalpracticeOctober 31, 2009 The economy has spurred retailers to use private labels over national brands, but at what cost?More
Could This Be the Moment for In-House Production?October 28, 2009 The documentary film Art & Copy begins by describing the radical step taken by Bill Bernbach in the late '50s of merging the art and copy departments.More
Confessions of a Scam ArtistOctober 26, 2009 A jailed (but unrepentant) adman on the good old days of killer hoaxes.More
In Defense of AdvertisingOctober 26, 2009 The following e-mail exchange, edited slightly for space, took place recently between Sara, an out-of-work account executive, and me.More
A Common Sense Approach to Mobile MarketingOctober 21, 2009 With mobile-device penetration at 89 percent among U.S. consumers, marketers who ignore the power of mobile media risk being left behind.More
Surviving the 'Chaos Scenario'October 19, 2009 Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers.More
Optimal Posting RateOctober 18, 2009 Reach and frequency have real and immediate impact in social media.More
Workin' for a LivingOctober 14, 2009 "It's called work for a reason." For full disclosure, I borrowed this line from the title of a book by Larry Winget.More
Big Name Celebrity TrialsOctober 14, 2009 It's the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest.More
Accidental BlameOctober 12, 2009 A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y.More
A Not So Instant ReplayOctober 12, 2009 In 1992, Ken Auletta's book Three Blind Mice suggested the demise of the three major networks.More
Revenge of the NerdsOctober 07, 2009 Like so many creatives, I was laid off late last year. (Just in time for Thanksgiving; I was the turkey.)More
Instant Coffee BuzzOctober 06, 2009 Note to brands: be careful how you tinker with your category.More
Data Feeds CreativityOctober 05, 2009 Shouldn't advertising professionals base their creativity on the facts?More
An Open Letter to Rep. 'Ed' TownsOctober 05, 2009 PPMs can only help the radio business and shouldn't be treated like a bogeyman.More
The Revolution Will Be MobileOctober 05, 2009 As the global mobile audience soars, all marketing and media will have to tap in to survive.More
Has Music Become Devalued as a Branding Tool?September 30, 2009 Music, like so much of the content utilized in advertising and branding, is becoming devalued.More
Advertising's Cash for ClunkersSeptember 28, 2009 A memo from the Office of the New Era of Responsibility on how to clean up the industry.More
Dear CMO: A Letter From Your CustomersSeptember 28, 2009 I spend my days analyzing what customers are doing online and talking with CMOs and their teams.More
Local Target PracticeSeptember 28, 2009 The Web has made it possible to buy national and target local. So why aren't more marketers taking advantage of it?More
Fast, Cheap and Out of ControlSeptember 23, 2009 Welcome to the lo-fi, high-tech revolution. Where fast, cheap and out of control is the new way to do business. And we as marketers better get used to it.More
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