Super Bowl, Super ScoreFebruary 08, 2010 How advertising in the big game pays off big time for brands.More 
The Marketing Grades for 2009February 08, 2010 Tough times bring out the best and worst in people -- and companies, too.More 
FTC's Privacy Roundtable Series: What Can Marketers Expect?February 04, 2010 One thread that has run through the roundtables so far is the FTC's apparent concern that there's a gap between what consumers know and assume, and what actually happens with their data.More 
What the Hell: Super Bowl Hypocrisy Is Alive and WellFebruary 03, 2010 Hell fire and damnation. Never have the Super Bowl stakes been so high.More 
What a ReliefFebruary 01, 2010 When we heard about the devastating earthquake that took place in Haiti, most of us thought about how we could help those affected.More 
Main Street Over MegabitsFebruary 01, 2010 For the federal broadband plan to click, it must focus on domestic economic and social concerns.More 
Learning From AndroidJanuary 27, 2010 I was listening to Kai Ryssdal, host of American Public Media's Marketplace, talk about an interesting problem Google was having.More 
Windows of OpportunityJanuary 25, 2010 Open and shut strategies for effective social media advertising.More 
Where Are the Jobs -- and Employees?January 25, 2010 I understand your optimism. There are strong signs that the economy is on the uptick and we are recovering from the recession.More 
A Brand by Any Other Name...January 25, 2010 Without a clear definition, will industry pundits who say branding is irrelevant be proven right?More 
Lessons of Scott Brown's Senate VictoryJanuary 20, 2010 How did Scott Brown defeat Martha Coakley to win the coveted Massachusetts Senate seat?More 
Hope, Change, SpamJanuary 18, 2010 Has President Obama's digital strategy lost the power to move us?More 
The Power of the Modern PurseJanuary 18, 2010 With their economic clout at an all-time high, how do marketers engage women effectively?More 
Digital OOH's Olympic ShotJanuary 18, 2010 With media under tight control in Vancouver, digital offers options.More 
5 Marketing Principles Brands Should Embrace in 2010January 13, 2010 Most of the marketing rules we lived by just five years ago are practically obsolete.More 
Social Media: Small Biz's Holy GrailJanuary 11, 2010 I've been reading with great interest all the pros, cons and hype surrounding social media.More 
Madres y VideojugadoresJanuary 11, 2010 By shifting more dollars into Spanish-language media, brands can reach an untapped and broader audience.More 
Building Real-Time BiddingJanuary 11, 2010 Online media buyers and sellers should begin learning RTB to reap the efficiencies it offers.More 
What Happens When Social Media Goes Mainstream?January 06, 2010 The moment technology goes mainstream is the moment you no longer notice it.More 
10 Ways to Find Security (and Joy) at Work in 2010January 04, 2010 Not sweating the economy is the first rule, followed by connecting with people (and customers!).More 
Music Goes CommercialDecember 30, 2009 Over the past decade, 'selling out' has become key for getting songs heard.More 
2010: The Year of Augmented Reality?December 28, 2009 Mobile AR will have the greatest impact in the AR field over the next 5-10 years.More 
5 Social Media Implications for Brands in 2010December 23, 2009 Social media strategists are dusting off their crystal balls to make their predictions for 2010.More 
Lending a Helping BrandDecember 21, 2009 In the face of the economic downturn, consumers have had to make significant choices to keep pace with the impact of a changed economy.More
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News
Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement its stature as the Web’s top resource for information -- a position that is gradually being threatened by social sites like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
