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Time to Rethink Media Measurement

November 04, 2009

For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.

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dean donaldson
smith

Cabbie, Take Me to the Digital Age

November 02, 2009

I hopped into a spanking clean taxi and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.More

glass

The Fix Is In for Display Ads

November 02, 2009

Banner advertising isn't going anywhere, so why not cure what ails it?More

moynihan

The Great Outdoors

November 02, 2009

Rethinking the value of a 'traditional' medium, thanks to new metrics.More

terri

Battling Brand Malpractice

October 31, 2009

The economy has spurred retailers to use private labels over national brands, but at what cost?More

shore

Could This Be the Moment for In-House Production?

October 28, 2009

The documentary film Art & Copy begins by describing the radical step taken by Bill Bernbach in the late '50s of merging the art and copy departments.More

simpson

Confessions of a Scam Artist

October 26, 2009

A jailed (but unrepentant) adman on the good old days of killer hoaxes.More

morris

In Defense of Advertising

October 26, 2009

The following e-mail exchange, edited slightly for space, took place recently between Sara, an out-of-work account executive, and me.More

wolff

A Common Sense Approach to Mobile Marketing

October 21, 2009

With mobile-device penetration at 89 percent among U.S. consumers, marketers who ignore the power of mobile media risk being left behind.More

ben

Surviving the 'Chaos Scenario'

October 19, 2009

Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers.More

barry

Optimal Posting Rate

October 18, 2009

Reach and frequency have real and immediate impact in social media.More

rob

Workin' for a Living

October 14, 2009

"It's called work for a reason." For full disclosure, I borrowed this line from the title of a book by Larry Winget.More

albert

Big Name Celebrity Trials

October 14, 2009

It's the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest.More

jaffe

Accidental Blame

October 12, 2009

A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y.More

kamen

A Not So Instant Replay

October 12, 2009

In 1992, Ken Auletta's book Three Blind Mice suggested the demise of the three major networks.More

sauldennis

Revenge of the Nerds

October 07, 2009

Like so many creatives, I was laid off late last year. (Just in time for Thanksgiving; I was the turkey.)More

passikoff

Instant Coffee Buzz

October 06, 2009

Note to brands: be careful how you tinker with your category.More

moore

Data Feeds Creativity

October 05, 2009

Shouldn't advertising professionals base their creativity on the facts?More

jarvis

An Open Letter to Rep. 'Ed' Towns

October 05, 2009

PPMs can only help the radio business and shouldn't be treated like a bogeyman.More

jessica

The Revolution Will Be Mobile

October 05, 2009

As the global mobile audience soars, all marketing and media will have to tap in to survive.More

josh

Has Music Become Devalued as a Branding Tool?

September 30, 2009

Music, like so much of the content utilized in advertising and branding, is becoming devalued.More

simpson

Advertising's Cash for Clunkers

September 28, 2009

A memo from the Office of the New Era of Responsibility on how to clean up the industry.More

pearson

Dear CMO: A Letter From Your Customers

September 28, 2009

I spend my days analyzing what customers are doing online and talking with CMOs and their teams.More

ae

Local Target Practice

September 28, 2009

The Web has made it possible to buy national and target local. So why aren't more marketers taking advantage of it?More

tor

Fast, Cheap and Out of Control

September 23, 2009

Welcome to the lo-fi, high-tech revolution. Where fast, cheap and out of control is the new way to do business. And we as marketers better get used to it.More

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