Why Rent When You Can Own?November 17, 2009 Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.More 
2009: Year of NothingNovember 16, 2009 How do you plan to make sure next year is better than this one?More 
Away We Go: Investing in a Global Point of ViewNovember 16, 2009 Are Google searches, blogs, Facebook and international tweetups enough to give a marketing professional a truly global point of view?More 
Don't Let the CPM Die: Fix ItNovember 11, 2009 If you were a brand advertiser, would you pay a premium price for a great unknown?More 
The Case Against EngagementNovember 10, 2009 We need to stop looking at those engagement metrics as the sole qualifiers of a successful Web site.More 
Client Relations in a Real-Time WorldNovember 09, 2009 What matters to clients in an increasingly commoditized world, one in which agencies have to make real-time decisions?More 
The Rise of 'Advertility'November 09, 2009 The notion of brands taking on more purposeful, useful roles in the lives of their consumers is nothing new.More 
Time to Rethink Media MeasurementNovember 04, 2009 For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.More 
Cabbie, Take Me to the Digital AgeNovember 02, 2009 I hopped into a spanking clean taxi and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.More 
The Fix Is In for Display AdsNovember 02, 2009 Banner advertising isn't going anywhere, so why not cure what ails it?More 
The Great OutdoorsNovember 02, 2009 Rethinking the value of a 'traditional' medium, thanks to new metrics.More 
Battling Brand MalpracticeOctober 31, 2009 The economy has spurred retailers to use private labels over national brands, but at what cost?More 
Could This Be the Moment for In-House Production?October 28, 2009 The documentary film Art & Copy begins by describing the radical step taken by Bill Bernbach in the late '50s of merging the art and copy departments.More 
Confessions of a Scam ArtistOctober 26, 2009 A jailed (but unrepentant) adman on the good old days of killer hoaxes.More 
In Defense of AdvertisingOctober 26, 2009 The following e-mail exchange, edited slightly for space, took place recently between Sara, an out-of-work account executive, and me.More 
A Common Sense Approach to Mobile MarketingOctober 21, 2009 With mobile-device penetration at 89 percent among U.S. consumers, marketers who ignore the power of mobile media risk being left behind.More 
Surviving the 'Chaos Scenario'October 19, 2009 Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers.More 
Optimal Posting RateOctober 18, 2009 Reach and frequency have real and immediate impact in social media.More 
Workin' for a LivingOctober 14, 2009 "It's called work for a reason." For full disclosure, I borrowed this line from the title of a book by Larry Winget.More 
Big Name Celebrity TrialsOctober 14, 2009 It's the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest.More
Accidental BlameOctober 12, 2009 A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y.More 
A Not So Instant ReplayOctober 12, 2009 In 1992, Ken Auletta's book Three Blind Mice suggested the demise of the three major networks.More 
Revenge of the NerdsOctober 07, 2009 Like so many creatives, I was laid off late last year. (Just in time for Thanksgiving; I was the turkey.)More 
Instant Coffee BuzzOctober 06, 2009 Note to brands: be careful how you tinker with your category.More
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article