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For the Love of the Game

July 01, 2009

Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.

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Keeping Tabs on John & Kate

June 29, 2009

Contrary to what Neil Sedaka would have you believe, breaking up is one of the easiest things in the world to do, provided you don't have to go through it on national TV.More

crutchfield

Get Your Story Straight

June 29, 2009

In every great movie, there are five constructs that can be applied to guide narrative-based brand strategies: setting, hero, villain, mission and success.More

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Marketers: Are You Letting Your Brand Down?

June 24, 2009

"I'm pretty sure I wasn't followed." It could be a Jack Bauer line from 24 delivered as he tries to infiltrate the bad guy's center of operationsMore

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Spanning the Irrational Divide

June 22, 2009

Stacks of marketing books, articles and presentations expound on the necessity for advertising to appeal to both consumers’ minds and hearts.More

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Welcome to the Story Business

June 18, 2009

I've got a confession to make: I recently spent an entire weekend watching HBO's The Wire, getting through 17 episodes in just two days.More

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Win a Kangaroo, Part II

June 17, 2009

A month ago a few paragraphs appeared here in praise of Howard Gossage, a 1960s' San Francisco advertising man whose work anticipated our current concern with teasing the public into participating with brands.More

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Gaming Goes Broad

June 15, 2009

While print and broadcast media sputter, an emerging alternative brand managers must consider is gaming.More

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Web 3.0: 'Vague, but Exciting'

June 15, 2009

When Tim Berners-Lee first submitted his 1989 paper, "Information Management: A Proposal," his boss wrote "vague, but exciting" on it by way of endorsing what was the blueprint for the Web.More

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Reaching Recession Dads

June 15, 2009

There is something more to the recessionary changes in consumer behavior than meets the eye, and it has to do with gender. (Shown: Carolyn Hadlock)More

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Is Online Media Measurement in Crisis?

June 10, 2009

Online measurements abound, yet the industry as a whole has yet to form a standardized and uniform set of metrics that satisfy the needs of the advertising and marketing community.More

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Social Media Reality Check

June 08, 2009

Twitter handle? Registered -- and tweeting who knows what. Facebook fan page? Created -- and desperately seeking fans. Now what, exactly, do these things do for my brand?More

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Parsing Static With Semantics

June 08, 2009

Print media faces a perfect storm of business challenges: economic slowdown, dwindling readership, increased costs to create content and users accustomed to getting their content free on the Web.More

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China Rising Through the Crisis

June 03, 2009

Over the course of the current global financial crisis, there has been a perception in some circles that China will lead the rest of the world back into strong economic growth.More

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Craft a Product, Not an Excuse

June 01, 2009

If you're like me, you're sick of talking and hearing about the "R" word. (You know, the one that economists like to use that starts with "recess" but is anything but relaxing.)More

1

Doing Good Means Doing Well

June 01, 2009

As President Obama encourages Americans to "do good" with their time and money, more and more consumers have been inspired to make a difference in their own and others' lives.More

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The World Really Is Flat

May 28, 2009

It was only a short year ago -- at the beginning the Great Recession -- when most countries thought they were islands of economic independence.More

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Getting In the Game

May 25, 2009

Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women.More

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Everybody Wants Some

May 21, 2009

The age of equity movie investment by advertisers has arrived. There has been a seismic shift in the last year and big advertisers are going Hollywood.More

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Conversation Is the New Advertising

May 21, 2009

The past century brought massive standardization, efficiency and bureaucracy to business and the business of advertising.More

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Desperately Seeking Hybrids

May 20, 2009

This is not a column about automobiles; it's a piece about people. However, if you carry the analogy a step forward, the similarities are crystal clear.More

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Harnessing Creativity to Help Those in Need

May 19, 2009

This is a call for all great creative thinkers whether you're in the arts, entertainment, advertising, publishing, marketing or media. Hell, we're all in the same business anyway.More

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Win a Kangaroo!

May 18, 2009

Once, in San Francisco, there was a tradition in advertising circles that, although informally observed, seemed an invariable part of the copywriter's portfolio review.More

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Fox News' Paper Tiger

May 18, 2009

Reporters are losing their jobs left and right, and Bill O'Reilly seems to be enjoying it just a bit too much.More

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Measure for Measure

May 18, 2009

OK, I'll admit it, I love interactive marketing, watching the results of a campaign or project while it's running.More

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