Community > Columns > Other Columns

The Power of Reinvention

February 08, 2010

The Lemonade filmmaker asks: 'How do you want to be remembered?'

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erik
seddon

Super Bowl, Super Score

February 08, 2010

How advertising in the big game pays off big time for brands.More

prof

The Marketing Grades for 2009

February 08, 2010

Tough times bring out the best and worst in people -- and companies, too.More

reed freeman

FTC's Privacy Roundtable Series: What Can Marketers Expect?

February 04, 2010

One thread that has run through the roundtables so far is the FTC's apparent concern that there's a gap between what consumers know and assume, and what actually happens with their data.More

tim arnold

What the Hell: Super Bowl Hypocrisy Is Alive and Well

February 03, 2010

Hell fire and damnation. Never have the Super Bowl stakes been so high.More

bob

What a Relief

February 01, 2010

When we heard about the devastating earthquake that took place in Haiti, most of us thought about how we could help those affected.More

brotman

Main Street Over Megabits

February 01, 2010

For the federal broadband plan to click, it must focus on domestic economic and social concerns.More

bihl

Learning From Android

January 27, 2010

I was listening to Kai Ryssdal, host of American Public Media's Marketplace, talk about an interesting problem Google was having.More

rhettlink

Windows of Opportunity

January 25, 2010

Open and shut strategies for effective social media advertising.More

drexler

Where Are the Jobs -- and Employees?

January 25, 2010

I understand your optimism. There are strong signs that the economy is on the uptick and we are recovering from the recession.More

dean

A Brand by Any Other Name...

January 25, 2010

Without a clear definition, will industry pundits who say branding is irrelevant be proven right?More

graff

Lessons of Scott Brown's Senate Victory

January 20, 2010

How did Scott Brown defeat Martha Coakley to win the coveted Massachusetts Senate seat?More

simpson

Hope, Change, Spam

January 18, 2010

Has President Obama's digital strategy lost the power to move us?More

Maryam Banikarim

The Power of the Modern Purse

January 18, 2010

With their economic clout at an all-time high, how do marketers engage women effectively?More

gorrie

Digital OOH's Olympic Shot

January 18, 2010

With media under tight control in Vancouver, digital offers options.More

frank

5 Marketing Principles Brands Should Embrace in 2010

January 13, 2010

Most of the marketing rules we lived by just five years ago are practically obsolete.More

peterTaylor

Social Media: Small Biz's Holy Grail

January 11, 2010

I've been reading with great interest all the pros, cons and hype surrounding social media.More

ge

Madres y Videojugadores

January 11, 2010

By shifting more dollars into Spanish-language media, brands can reach an untapped and broader audience.More

rajeev

Building Real-Time Bidding

January 11, 2010

Online media buyers and sellers should begin learning RTB to reap the efficiencies it offers.More

palmer

What Happens When Social Media Goes Mainstream?

January 06, 2010

The moment technology goes mainstream is the moment you no longer notice it.More

seth godin

10 Ways to Find Security (and Joy) at Work in 2010

January 04, 2010

Not sweating the economy is the first rule, followed by connecting with people (and customers!).More

josh

Music Goes Commercial

December 30, 2009

Over the past decade, 'selling out' has become key for getting songs heard.More

Szymczyk

2010: The Year of Augmented Reality?

December 28, 2009

Mobile AR will have the greatest impact in the AR field over the next 5-10 years.More

sienna

5 Social Media Implications for Brands in 2010

December 23, 2009

Social media strategists are dusting off their crystal balls to make their predictions for 2010.More

eb

Lending a Helping Brand

December 21, 2009

In the face of the economic downturn, consumers have had to make significant choices to keep pace with the impact of a changed economy.More

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