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Solutions to IP Pitfalls

November 18, 2009

Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.

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rojek
shapiro

Why Rent When You Can Own?

November 17, 2009

Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.More

jj

2009: Year of Nothing

November 16, 2009

How do you plan to make sure next year is better than this one?More

ramah

Away We Go: Investing in a Global Point of View

November 16, 2009

Are Google searches, blogs, Facebook and international tweetups enough to give a marketing professional a truly global point of view?More

green

Don't Let the CPM Die: Fix It

November 11, 2009

If you were a brand advertiser, would you pay a premium price for a great unknown?More

keane

The Case Against Engagement

November 10, 2009

We need to stop looking at those engagement metrics as the sole qualifiers of a successful Web site.More

boschetto

Client Relations in a Real-Time World

November 09, 2009

What matters to clients in an increasingly commoditized world, one in which agencies have to make real-time decisions?More

brooks

The Rise of 'Advertility'

November 09, 2009

The notion of brands taking on more purposeful, useful roles in the lives of their consumers is nothing new.More

dean donaldson

Time to Rethink Media Measurement

November 04, 2009

For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.More

smith

Cabbie, Take Me to the Digital Age

November 02, 2009

I hopped into a spanking clean taxi and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.More

glass

The Fix Is In for Display Ads

November 02, 2009

Banner advertising isn't going anywhere, so why not cure what ails it?More

moynihan

The Great Outdoors

November 02, 2009

Rethinking the value of a 'traditional' medium, thanks to new metrics.More

terri

Battling Brand Malpractice

October 31, 2009

The economy has spurred retailers to use private labels over national brands, but at what cost?More

shore

Could This Be the Moment for In-House Production?

October 28, 2009

The documentary film Art & Copy begins by describing the radical step taken by Bill Bernbach in the late '50s of merging the art and copy departments.More

simpson

Confessions of a Scam Artist

October 26, 2009

A jailed (but unrepentant) adman on the good old days of killer hoaxes.More

morris

In Defense of Advertising

October 26, 2009

The following e-mail exchange, edited slightly for space, took place recently between Sara, an out-of-work account executive, and me.More

wolff

A Common Sense Approach to Mobile Marketing

October 21, 2009

With mobile-device penetration at 89 percent among U.S. consumers, marketers who ignore the power of mobile media risk being left behind.More

ben

Surviving the 'Chaos Scenario'

October 19, 2009

Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers.More

barry

Optimal Posting Rate

October 18, 2009

Reach and frequency have real and immediate impact in social media.More

rob

Workin' for a Living

October 14, 2009

"It's called work for a reason." For full disclosure, I borrowed this line from the title of a book by Larry Winget.More

albert

Big Name Celebrity Trials

October 14, 2009

It's the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest.More

jaffe

Accidental Blame

October 12, 2009

A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y.More

kamen

A Not So Instant Replay

October 12, 2009

In 1992, Ken Auletta's book Three Blind Mice suggested the demise of the three major networks.More

sauldennis

Revenge of the Nerds

October 07, 2009

Like so many creatives, I was laid off late last year. (Just in time for Thanksgiving; I was the turkey.)More

passikoff

Instant Coffee Buzz

October 06, 2009

Note to brands: be careful how you tinker with your category.More

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