Race to RelevanceMarch 15, 2010 In the third wave of the modern ad business, the winners will come from both sides.More 
Gadgets: Ad Land's Newest InventoryMarch 15, 2010 In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?More 
Customer Service Is Key StrategyMarch 11, 2010 Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.More 
Revolution DiaryMarch 08, 2010 As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.More 
Going for the Gold in Global MarketingMarch 08, 2010 As a campaign goes global, there are some key success factors any global marketer, regardless of company size, must pay attention to.More 
Channel ChangerMarch 08, 2010 Why something has to give for planners in a world of growing media.More 
5 Digital Truisms for MarketersMarch 08, 2010 Online video's value, the need for auditing and avoiding government influence are key issues.More 
Keeping Clean on the FTC RegsMarch 03, 2010 Everyone in the distribution chain of an advertising message now carries the burden of that message -- even if you had nothing to do with creating it.More 
'Power I' Reduces Power of AdsMarch 01, 2010 The Power I icon alerts consumers that the online ad they're looking at was informed by behavioral information.More 
Their So-Called LifeMarch 01, 2010 Exploring the fact and fiction behind the fickle teen girl demographic.More 
Like It or Not, This Is BrandedFebruary 24, 2010 It's currently somewhat fashionable for the "marketing classes" to talk about branded experience as though it was something we could turn on or off at will.More 
Time for 50+ to Make a ComebackFebruary 22, 2010 There was a great sea change not too long ago with the hiring of Bill Crandall at Della Femina Rothschild Jeary + Partners as its new CMO.More 
Critical Mass Is Mission CriticalFebruary 22, 2010 Moving beyond prime time and serving young demos are key survival tools for the DVR world.More 
The New Agency DietFebruary 17, 2010 Adapting "food rules" to the online space, and applying them to how ad folks do their jobs.More 
Reinventing RetailFebruary 15, 2010 It's hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse is beginning to happen.More 
Importing Mobile Marketing ToolsFebruary 15, 2010 It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies.More 
Beyond the Click-ThroughFebruary 15, 2010 We haven't been able to get out of our own way, and DR metrics pushed "up the funnel" continue to be one of the biggest impediments to true growth.More 
Time Is Running Out on Legacy Media BrandsFebruary 15, 2010 Media has been moving from the general to the specific for some time.More 
Targeting Moms in the Big GameFebruary 11, 2010 While there were some big laughs scored, for the most part the game was business as usual -- lots of guys with no pants, women in tight shirts, sassy kids, anthropomorphic animals and tackled grandmas.More 
Time to Celebrate the Power of the Team ... AgainFebruary 10, 2010 Sometimes, working together can keep things from falling apart.More 
The Power of ReinventionFebruary 08, 2010 The Lemonade filmmaker asks: 'How do you want to be remembered?'More 
Super Bowl, Super ScoreFebruary 08, 2010 How advertising in the big game pays off big time for brands.More 
The Marketing Grades for 2009February 08, 2010 Tough times bring out the best and worst in people -- and companies, too.More
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News
Digital Gets Physical
March 21, 2010
The growing sophistication of smartphones is driving the creation of location-based services, which promise to morph the Web from a solitary experience to a ubiquitous connector in the real world. This evolution has major implications for brands, giving them the possibility of tracking the success of digital campaigns to the store level and changing how they market to consumers. One of the most promising areas for this type of engagement is mobile. Read Full Article
