Keeping Tabs on John & KateJune 29, 2009 Contrary to what Neil Sedaka would have you believe, breaking up is one of the easiest things in the world to do, provided you don't have to go through it on national TV.More 
Get Your Story StraightJune 29, 2009 In every great movie, there are five constructs that can be applied to guide narrative-based brand strategies: setting, hero, villain, mission and success.More 
Marketers: Are You Letting Your Brand Down?June 24, 2009 "I'm pretty sure I wasn't followed." It could be a Jack Bauer line from 24 delivered as he tries to infiltrate the bad guy's center of operationsMore 
Spanning the Irrational DivideJune 22, 2009 Stacks of marketing books, articles and presentations expound on the necessity for advertising to appeal to both consumers’ minds and hearts.More 
Welcome to the Story BusinessJune 18, 2009 I've got a confession to make: I recently spent an entire weekend watching HBO's The Wire, getting through 17 episodes in just two days.More 
Win a Kangaroo, Part IIJune 17, 2009 A month ago a few paragraphs appeared here in praise of Howard Gossage, a 1960s' San Francisco advertising man whose work anticipated our current concern with teasing the public into participating with brands.More 
Gaming Goes BroadJune 15, 2009 While print and broadcast media sputter, an emerging alternative brand managers must consider is gaming.More 
Web 3.0: 'Vague, but Exciting'June 15, 2009 When Tim Berners-Lee first submitted his 1989 paper, "Information Management: A Proposal," his boss wrote "vague, but exciting" on it by way of endorsing what was the blueprint for the Web.More 
Reaching Recession DadsJune 15, 2009 There is something more to the recessionary changes in consumer behavior than meets the eye, and it has to do with gender. (Shown: Carolyn Hadlock)More 
Is Online Media Measurement in Crisis?June 10, 2009 Online measurements abound, yet the industry as a whole has yet to form a standardized and uniform set of metrics that satisfy the needs of the advertising and marketing community.More 
Social Media Reality CheckJune 08, 2009 Twitter handle? Registered -- and tweeting who knows what. Facebook fan page? Created -- and desperately seeking fans. Now what, exactly, do these things do for my brand?More 
Parsing Static With SemanticsJune 08, 2009 Print media faces a perfect storm of business challenges: economic slowdown, dwindling readership, increased costs to create content and users accustomed to getting their content free on the Web.More 
China Rising Through the CrisisJune 03, 2009 Over the course of the current global financial crisis, there has been a perception in some circles that China will lead the rest of the world back into strong economic growth.More 
Craft a Product, Not an ExcuseJune 01, 2009 If you're like me, you're sick of talking and hearing about the "R" word. (You know, the one that economists like to use that starts with "recess" but is anything but relaxing.)More 
Doing Good Means Doing WellJune 01, 2009 As President Obama encourages Americans to "do good" with their time and money, more and more consumers have been inspired to make a difference in their own and others' lives.More 
The World Really Is FlatMay 28, 2009 It was only a short year ago -- at the beginning the Great Recession -- when most countries thought they were islands of economic independence.More 
Getting In the GameMay 25, 2009 Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women.More 
Everybody Wants SomeMay 21, 2009 The age of equity movie investment by advertisers has arrived. There has been a seismic shift in the last year and big advertisers are going Hollywood.More 
Conversation Is the New AdvertisingMay 21, 2009 The past century brought massive standardization, efficiency and bureaucracy to business and the business of advertising.More 
Desperately Seeking HybridsMay 20, 2009 This is not a column about automobiles; it's a piece about people. However, if you carry the analogy a step forward, the similarities are crystal clear.More 
Harnessing Creativity to Help Those in NeedMay 19, 2009 This is a call for all great creative thinkers whether you're in the arts, entertainment, advertising, publishing, marketing or media. Hell, we're all in the same business anyway.More
Win a Kangaroo!May 18, 2009 Once, in San Francisco, there was a tradition in advertising circles that, although informally observed, seemed an invariable part of the copywriter's portfolio review.More 
Fox News' Paper TigerMay 18, 2009 Reporters are losing their jobs left and right, and Bill O'Reilly seems to be enjoying it just a bit too much.More 
Measure for MeasureMay 18, 2009 OK, I'll admit it, I love interactive marketing, watching the results of a campaign or project while it's running.More
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News
In the Shadow of the Founders
July 05, 2009
Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article