Community > Columns > Mark Wnek

The New Age of Wisdom

December 08, 2008

Data rock. They're the floorboards I walk on, the headlights that guide me in the dark, the fishing guides who tell me which fish are where, when and what they like to eat. Without data you're just casting your line out into open water and crossing your fingers.

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Mark Wnek, Lowe N.Y. CCO

The In and Out of Yes and No

September 22, 2008

Pitching. You love it, you hate it. Depending on whether you win or lose. We just lost one where we left every single thing we had -- every nerve, every sinew, every synapse -- in the room only to be told thanks, but no thanks.More

Letting Go of the Credit

August 13, 2008

As I get older I realize I've spent my entire career surrounded by A-type personalities, alpha people. In my early days at Ogilvy and Lowe, before political correctness ruled, getting your idea through was a fight to the death.More

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