Community > Columns > Mark Wnek

Necessary but Not Sufficient

June 16, 2008

Data; don't you just love it? Call me Mr. Logic, but as a creator of communications and business ideas, data -- and by data I mean anything and everything numerical, informational, strategic or otherwise, before or after the event of creation and airing -- is the floor on which I walk, the air that I breathe, the arrows in my quiver...

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Mark Wnek, Lowe N.Y. CCO

There Are No Rock Stars Here

May 12, 2008

My wife made me tidy up my stuff the other day and I came across napkin notes I made at the recent 4A's conference at Laguna Niguel in California. Here's the gist:More

In Praise of Modern Complexity

March 31, 2008

I bow to no man or woman in my unbridled admiration of all communications emanating from the Geico brand.More

Bad-Writing Syndrome Goes Viral

February 01, 2008

By a pool at a Florida hotel recently I saw this guy, seven kids, trophy wife, three nannies, 10 pool boys with 50 towels in tow, 60 years old or so, deeply tan, NetJets baseball cap, CEO of a Wall Street securities company, I guessed.More

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