It's probably safe to say that an ad campaign aimed at the Jackass crowd (males 18-24) has never before quoted the poetry of Walt Whitman so extensively (if at all). So naysayers might be moved to dismiss this raw, exciting -- even brainy -- new Levi's work, the first from Wieden + Kennedy, as pretentious.
If you look at the top-ranked sites online -- Facebook, YouTube, Wikipedia, Blogger, MySpace -- a surprising number have not been cracked by the creative industry.
Data rock. They're the floorboards I walk on, the headlights that guide me in the dark, the fishing guides who tell me which fish are where, when and what they like to eat. Without data you're just casting your line out into open water and crossing your fingers.
Another year, another Cannes -- a smaller, quieter version. The twin forces of global recession and massive technological changes are forcing the ad industry’s most celebrated festival to change -- just like the agencies and clients that attend it.
I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
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Lower Budgets Prevail for Magazine Ads
Popular magazine ads may become farther and fewer between as the advertising industry sees a shift toward digital media. Even TV commercials and magazine ads may end up taking a back seat as Internet marketing takes a bigger bite out of declining ad budgets. Adweek keeps you updated on these changes with webcasts and up-to-the-minute industry news through thought-provoking columns and opinions from those within the advertising business.
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Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article
