Data rock. They're the floorboards I walk on, the headlights that guide me in the dark, the fishing guides who tell me which fish are where, when and what they like to eat. Without data you're just casting your line out into open water and crossing your fingers.
I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.
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Popular magazine ads may become farther and fewer between as the advertising industry sees a shift toward digital media. Even TV commercials and magazine ads may end up taking a back seat as Internet marketing takes a bigger bite out of declining ad budgets. Adweek keeps you updated on these changes with webcasts and up-to-the-minute industry news through thought-provoking columns and opinions from those within the advertising business.
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