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Barbara Lippert *******

Manscaping Monologues

September 29, 2008

Was it only three years ago that the chest-waxing scene in The 40 Year Old Virgin caused such a ruckus? Well, manscaping time must be like dog years: We have come so far in the mainstreaming of male hair removal since then that a chest wax is no longer shocking or wince-worthy. It just seems normal -- like shaving your head.

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Benjamin Palmer

Rethinking the User Experience

August 25, 2008

In the interactive world, we have a discipline called User Experience, or UX for short. We've got a whole department of people that thinks about it.

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Mark Wnek

The In and Out of Yes and No

September 22, 2008

Pitching. You love it, you hate it. Depending on whether you win or lose. We just lost one where we left every single thing we had -- every nerve, every sinew, every synapse -- in the room only to be told thanks, but no thanks.

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Robert Thompson

Lessons From the First TV Debate

June 09, 2008

When I asked my students which of them planned to vote in November, they all raised their hands. More than half of them then revealed that this would be the first time they would vote in a presidential election.

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Ellie Parpis

Nike Rides Runner's High

January 28, 2008

What motivates you to run? That was the question Crispin Porter + Bogusky asked in its first big brand spot for Nike+. And it sure is a big production, chock-full of chase scenes from ancient Roman times to today. It is an engrossing commercial to watch, mostly because you have no idea what's going on, and well-produced action scenes always pull you in.

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Bob Greenberg

Branding in a New Dimension

September 08, 2008

A guy at a gym overhears a couple discussing Nike's Ballers Network. He's never heard of it, even though he's an avid basketball player. His curiosity is piqued so he pulls out his smartphone and looks it up on the Web.

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Alison Fahey

Q&A: Phil Dusenberry

October 15, 2007

Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, is being inducted in The One Club Creative Hall of Fame this week. The legendary ad man spoke to Adweek editor Alison Fahey on a broad range of topics spanning the Mad Men era to the industry's current state of affairs.

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Guest Columns

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Crisis Control

October 06, 2008

These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.

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